Role Overview
We need a sharp, analytical Competition & Market Research Analyst who can dissect the fintech lending landscape with precision. You will be our intelligence layer, mapping competitor moves, identifying market whitespace, and spotting emerging threats before they materialize. This role requires the ability to synthesize fragmented data into strategic insights and comfort with both quantitative and qualitative research methods. If you enjoy building competitive models through superior market intelligence, this role is for you.
Key Responsibilities
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Competitive Intelligence: Build and maintain real-time competitor tracking systems across product features, pricing, and positioning
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Market Sizing: Calculate TAM/SAM/SOM for new product verticals and geographic expansions
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Pricing Analysis: Reverse-engineer competitor pricing models, interest rate structures, and hidden fee architectures
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Feature Benchmarking: Conduct systematic feature comparison across 15+ competitors in the small-ticket lending space
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Regulatory Monitoring: Track RBI circulars, NBFC regulations, and compliance changes affecting market dynamics
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Strategic Reporting: Produce weekly intelligence briefs and monthly deep-dives for leadership
Key Competencies
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Pattern Recognition: Spot trends in competitor behaviour before they become obvious
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Financial Modelling: Build bottom-up market models and unit economics comparisons (refer to attached assignment for further details)
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Strategic Communication: Present complex competitive dynamics in formats that drive decision-making
Requirements
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Bachelor’s degree in Business, Economics, Finance, or related quantitative field
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0–2 years’ experience in competitive intelligence, strategy consulting, investment research, or fintech product
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Proficiency in Excel/Google Sheets (pivot tables, basic modelling). Experience with SQL is a plus
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Experience with competitive intelligence tools (SEMrush, App Annie/data.ai, or similar)
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Deep understanding of Indian fintech ecosystem, NBFC regulations, and credit markets
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Demonstrated ability to build competitor battlecards and strategic frameworks
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Portfolio: Examples of market sizing models, competitor analysis decks, or intelligence briefs
