Dinky Dhawan

Dinky Dhawan thrives where data meets influence and content becomes currency. With over 1.5 years of experience at Hobo.Video, she turns digital marketing trends into actionable campaigns and studies how user-generated content drives ROI for both brands and influencers. On FoundLanes, she writes about the tools, trends, and tactics fueling India’s new-age entrepreneurship and fast-moving startup ecosystem. With a finger on the pulse and an eye on metrics, she bridges storytelling with strategy like few others can. She believes great content doesn’t just inform it converts, and she’s always optimizing for that edge.