Slikk Club, a Bengaluru-based 60-minute fashion delivery startup, has raised $3.2 million in a seed funding round led by Lightspeed, with participation from Multiply Ventures and angel investors like Abhishek Goyal (Tracxn), Saurabh Gupta (DST Global), and Nikhil Bhandarkar (Panthera Peak Ventures). The funds will support expansion in Bengaluru, covering 80% of the city’s pincodes, and scaling operations with additional dark stores. Slikk Club also plans to introduce new lifestyle categories, strengthen its leadership team, and expand into tier-1 and tier-2 cities over five years. Founded in 2024 by Akshay Gulati (CEO), Om Prakash Swami (CTO), and Bipin Singh (CPO), Slikk Club is India’s first 60-minute fashion commerce platform. It currently features 80+ brands, including Snitch, The Souled Store, and Bewakoof. The startup, doubling orders monthly, aims to redefine impulse shopping with instant deliveries and easy returns. The funding will also help introduce international brands and enhance market presence.
1. Introduction: Slikk Club Fashion Delivery Startup Funding
Slikk Club, a quick commerce startup focused on fashion and lifestyle, has successfully raised $3.2 million in seed funding led by Lightspeed. The company is redefining the shopping experience by offering 60-minute deliveries of apparel and accessories. The funding will help the startup scale operations, expand product categories, and establish a stronger foothold in Bengaluru before moving to other cities.
2. Slikk Club’s Business Model and Services
2.1 Working Model
Slikk Club operates on a vertical quick commerce model, focusing exclusively on fashion and lifestyle products. Unlike traditional e-commerce platforms, which often take days to deliver, Slikk Club fulfills orders within 60 minutes. The company achieves this by strategically placing dark stores across Bengaluru, which act as micro-fulfillment centers.
2.2 Revenue Model
The startup generates revenue through:
- Commission on sales: Slikk Club partners with brands and takes a percentage of each sale.
- Premium subscriptions: Offers faster delivery options and exclusive discounts.
- Advertising and brand promotions: Paid visibility for partner brands.
- Logistics services: Offering fulfillment solutions to smaller fashion brands.
3. Founders and Their Background
Slikk Club was founded in 2024 by:
- Akshay Gulati (CEO): Formerly associated with major e-commerce firms, bringing expertise in business expansion.
- Om Prakash Swami (CTO): Technology expert with experience in AI-driven logistics and supply chain optimization.
- Bipin Singh (CPO): Product and customer experience specialist, ensuring a seamless shopping journey.
4. Slikk Club’s Growth and Expansion Plans
4.1 Current Operations
- Existing dark stores: Two in Bengaluru, with plans to open three more by September 2025.
- Listed brands: Over 80, including popular names like Snitch, The Souled Store, and Freakins.
- Core customer base: Young professionals, college students, and social media-driven shoppers.
4.2 Future Expansion Plans
- Short-term goals: Expand to 80% of Bengaluru’s pincodes.
- Long-term vision: Enter tier-1 and tier-2 cities over five years.
- Category diversification: Include ethnic wear, footwear, accessories, beauty, and personal care.
- International brands: Introduce global fashion labels.
5. Industry Trends and Market Insights
5.1 Rise of Quick Commerce in Fashion
Quick commerce has evolved beyond groceries, impacting the fashion industry. Platforms like Myntra’s M-Now and Rare Rabbit’s one-day delivery indicate a growing demand for instant fashion shopping.
5.2 Consumer Behavior Shift
- Impulse shopping: Customers are willing to pay for instant gratification.
- Higher retention rates: Repeat customers form the majority of Slikk Club’s business.
- Reduced return rates: Instant deliveries lead to more confident purchases.
6. Investor Perspective and Industry Impact
6.1 Lightspeed’s Investment Strategy
Lightspeed has been actively investing in high-growth startups. The firm recently backed companies like Zepto and Razorpay. Partner Rahul Taneja stated that Slikk Club’s innovative model aligns with the changing shopping expectations of Indian consumers.
6.2 Competitive Landscape
Slikk Club competes with:
- Myntra (M-Now): 30-minute fashion delivery service.
- Rare Rabbit: Offers same-day delivery in metros.
- Traditional e-commerce players: Amazon and Flipkart, which lack hyperlocal fulfillment speed.
7. Challenges and Opportunities
7.1 Challenges
- Scaling logistics: Setting up multiple dark stores.
- Managing return rates: Despite lower returns than traditional platforms, quick commerce must refine its reverse logistics.
- Customer acquisition cost: Sustaining marketing efficiency while scaling.
7.2 Opportunities
- First-mover advantage: Being India’s first 60-minute fashion delivery platform.
- Market demand: Rapidly growing $11 billion fashion industry in India.
- Technology-driven optimization: Using AI to predict demand and optimize inventory placement.
8. Learning for Startups and Entrepreneurs
- Vertical commerce is the future: Specialization in one niche, like fashion, can create a competitive edge.
- Hyperlocal fulfillment matters: Speed and convenience can drive higher customer retention.
- Consumer behavior is changing: Instant gratification is now a key factor in purchase decisions.
- Investor interest in quick commerce: VCs are actively funding startups that improve shopping experiences.
- Technology is a key enabler: AI-driven inventory and demand forecasting help optimize supply chains.
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