News Summary
WizCommerce, the AI-native platform transforming wholesale sales and e-commerce, has closed an $8 million Series A funding round. The round was spearheaded by Peak XV Partners, formerly Sequoia India, with existing investors Blume Ventures, Z47, and Alpha Wave joining in. This injection of capital isn’t just numbers on paper; it signals a bold push into the U.S. market, aiming to modernize the $10 trillion wholesale ecosystem a sector stubbornly tethered to spreadsheets, manual orders, and outdated portals.
Founded by Divyaanshu Makkar and Vikas Garg, WizCommerce blends AI-driven quoting, intelligent storefronts, ERP integration, lifestyle image generation, and embedded payments into a single, sleek platform. Today, it empowers over 700 sales reps and connects with more than 300,000 buyers, driving upwards of $100 million in annual gross merchandise value across categories like home décor, lighting, and general merchandise. But here’s the exciting twist: with the fresh round of funding, WizCommerce isn’t just resting on its laurels. They’re diving headfirst into expanding AI capabilities, rolling out AI-powered workforce tools tailored for distributors, and making bold moves to hire aggressively across engineering, product, and go-to-market teams. It’s clear they’re not just growing they’re reinventing the way B2B commerce meets technology. Industry watchers say this is more than just growth it’s a potential shake-up for how wholesale operates in America.
1. Company Overview
Since its inception in 2020, WizCommerce has been on a mission to rewrite the rules of wholesale distribution. Unlike legacy systems weighed down by spreadsheets, this AI-native platform brings automation, analytics, and operational efficiency to the forefront. The company is headquartered in the United States but strategically leverages engineering and AI talent from Bengaluru and Gurugram, India, with a small team in Abu Dhabi. Impressively, nearly all of its revenue 95% comes from the U.S., highlighting strong traction in the world’s largest wholesale market.
1.1 Founders Background
Divyaanshu Makkar’s experience with Bessemer Venture Partners and EY-Parthenon gives him a knack for strategic thinking combined with execution. Vikas Garg’s background with Zomato injects product innovation and tech-led growth into the mix. Together, they spotted a glaring gap: traditional wholesalers were stuck in the past, relying on clunky processes, with no intelligent tools to scale operations efficiently. WizCommerce was their answer—a platform where AI doesn’t just assist; it drives the workflow.
2. Funding Details
2.1 Series A Funding Round
The $8 million Series A round led by Peak XV Partners, with Blume Ventures, Z47, and Alpha Wave participating, validates the market’s belief in WizCommerce. Investors were drawn by the startup’s rare ability to enhance operational efficiency while simultaneously improving customer experience a combination that is uncommon in the wholesale sector.
2.2 Allocation of Funds
WizCommerce has a clear plan for the funds:
- Expand engineering, AI, product, and go-to-market teams across the U.S. and India.
We’re not just hiring we’re assembling dream squads in two continents, blending local talent with global ambition to rethink how technology meets business. - Supercharge AI-driven features for sales, storefronts, ERP integration, and payments.
Imagine AI not as a tool but as a relentless co-pilot—streamlining processes, predicting trends, and transforming the mundane into seamless efficiency. - Launch AI employees to autonomously manage back-office and front-office tasks.
Yes, autonomous AI staff are coming and they won’t complain, take breaks, or miss deadlines. From invoices to customer queries, watch them handle it all while humans focus on strategy and creativity. - Strengthen sales, marketing, and GTM strategies, including entry into adjacent verticals.
It’s more than growth; it’s precision growth. Every marketing push, every sales tactic, every vertical expansion is calculated, tested, and amplified for maximum impact.
3. Business Model and Revenue Streams
3.1 SaaS Subscription Model
The backbone of WizCommerce’s revenue is its subscription-based SaaS model. Distributors pay recurring fees for access to AI-powered quoting, catalog management, storefronts, ERP integration, and payment tools. This guarantees predictable revenue while keeping clients invested in the platform.
3.2 Transaction-Based Revenue
WizCommerce doesn’t stop at subscriptions. It also earns from transaction facilitation and value-added services. This dual approach ensures growth aligns with client sales volumes, making the business model both scalable and resilient.
4. Products and Services
4.1 AI-Powered Sales Tools
Sales reps are finally breaking free from the monotonous grind. Thanks to AI, they can instantly check stock levels, whip up proposals in moments, get spot-on customer recommendations, and showcase products that actually click with buyers. The impact? Deals close faster, and sales teams can pivot from menial chores to big-picture strategy.
4.2 Integrated Storefronts and ERP Solutions
WizCommerce isn’t just another platform it fuses storefront smarts with ERP integration, putting distributors in total command of inventory, pricing, and orders. Payments are embedded, slicing through manual reconciliation headaches, something legacy systems have been failing at for years.
4.3 Lifestyle Image Generation and B2B Payments
AI goes beyond efficiency here. WizCommerce uses it to craft lifestyle imagery that makes product catalogs pop, grabbing attention where static images often fail. Add frictionless B2B payments, and the platform transforms transactions into smooth, almost effortless experiences for sellers and buyers alike.
5. Addressing Industry Challenges
5.1 Modernizing Wholesale Operations
The U.S. wholesale market is massive $10 trillion but it’s still tangled in outdated processes. WizCommerce confronts this with automation, AI analytics, and streamlined workflows, finally nudging distributors into the digital era. It’s like watching decades of inefficiency evaporate overnight.
5.2 Enhancing Buyer and Sales Experience
Buyers now enjoy highly curated, intuitive product journeys, while sales reps gain actionable AI insights and automated tools that make their lives easier. The result? Leaner operations, sharper decisions, and a sales cycle that feels almost instantaneous.
6. Market Trends and Growth
6.1 AI Adoption in B2B Sales
AI in B2B sales isn’t just a passing buzzword it’s rewriting the rules. From predictive analytics to workflow automation, companies adopting AI are seeing concrete efficiency boosts. WizCommerce doesn’t just follow the trend; it embeds AI deeply across its platform, cementing its position as an industry trailblazer.
6.2 Digital Transformation in Wholesale
Cloud-based SaaS and AI-driven automation are shaking up wholesale. WizCommerce is squarely at the crossroads of this evolution, proving that even the most traditional sectors can be disrupted and improved through intelligent technology.
7. Competitors and Market Positioning
7.1 Direct Competitors
The competitive landscape includes ERP providers and specialized AI-powered B2B platforms. But few match WizCommerce’s seamless integration and comprehensive toolkit. This all-in-one approach gives it a clear advantage, allowing it to stand out in a crowded, fast-moving market.
7.2 Indirect Competitors
Manual workflows and spreadsheets remain a silent competitor. Many distributors still cling to these outdated methods. While it’s a challenge, it’s also an opportunity for WizCommerce to convert traditional operators into tech-savvy users.
8. Growth Metrics
8.1 GMV and User Base
The platform manages over $100 million in annual GMV and supports more than 700 sales reps along with 300,000 buyers across categories such as home décor, lighting, furniture, and general merchandise.
8.2 Product Traction
Sales reps frequently report that WizCommerce is the first tool they open each day, while buyers appreciate simplified ordering. Such strong engagement reinforces the platform’s centrality in the wholesale tech stack.
9. Strategic Vision
9.1 AI Workforce for Distributors
WizCommerce is pioneering AI employees autonomous agents that manage inventory, proposals, customer interactions, and back-office tasks. It’s a bold experiment in offloading routine work to AI, allowing humans to focus on higher-value activities.
9.2 Expansion and Talent Acquisition
Hiring is ramping up across engineering, AI, product, and GTM teams. The focus remains on the U.S. market, while India functions as a hub for innovation and product development.
10. Industry Insights and Analysis
10.1 Importance of AI in Wholesale
AI isn’t just a feature it’s a competitive advantage. By reducing inefficiencies and enabling smarter decision-making, AI platforms like WizCommerce are rewriting the playbook for distributors.
10.2 Potential Market Disruption
The U.S. wholesale market is ripe for disruption. WizCommerce’s AI-first approach, seamless integration, and end-to-end capabilities make it a serious contender to redefine the industry.
11. Background Story and Journey of WizCommerce
11.1 Founding Motivation
The founders saw an industry clinging to outdated tools and processes. They envisioned a platform where AI could automate tedious tasks and empower distributors with smarter insights.
11.2 Early Development
From 2020, the focus was on building a unified AI-powered platform. Early adoption by U.S. wholesalers validated the vision, leading to the Series A round.
11.3 Key Milestones
- Launched AI-powered quoting and storefront solutions
- Achieved $100 million+ annual GMV
- Expanded user base to 700+ sales reps and 300,000+ buyers
- Secured $8 million Series A funding
12. Learning for Startups and Entrepreneurs
- Spot inefficiencies in traditional industries and deliver tech-driven solutions.
- Combine AI and SaaS models for scalable revenue.
- Maintain a customer-focused culture with rapid feedback loops.
- Use strategic fundraising to accelerate product innovation.
- Target market segments carefully to achieve measurable traction.
Foundlanes
Foundlanes is your go-to platform for startup and entrepreneurial insights. It highlights funding rounds, product innovations, and disruptive technologies. WizCommerce exemplifies how AI-driven platforms can reshape industries, reinforcing the importance of intelligent solutions in traditional sectors.