Startups Funding SaaS Fractal, Investment of $20M in AI Unit Asper.AI by Ankit Dubey March 20, 2025 March 20, 2025 Share 0FacebookTwitterPinterestTumblrWhatsappEmail 177 SaaS unicorn Fractal has announced a strategic investment of $20 million (INR 172 crore) in Asper.AI, its AI-driven supply chain management platform. This funding will accelerate Asper.AI’s product development, expand its enterprise customer base globally, and fuel its next phase of growth. Founded in 2022 under Fractal’s umbrella by Mohit Agarwal and Anuj Kaushik, Asper.AI leverages artificial intelligence to optimize retail decision-making, including demand forecasting, revenue growth management, inventory planning, and sales execution. Saas Fractal co-founder and CEO Pranay Agrawal highlighted Asper.AI’s rapid progress and its potential to revolutionize enterprise AI solutions. The investment is part of Fractal’s broader strategy to bolster its product arm ahead of a potential IPO. Meanwhile, Asper.AI’s CEO Mohit Agarwal emphasized the importance of AI-driven automation in modern business operations and how this funding will help attract top talent and enhance product offerings. With Fractal’s history of developing AI-powered solutions for Fortune 500 companies and its substantial backing from TPG Capital and Khazanah Nasional, this move aligns with its long-term vision of strengthening AI adoption across industries. 1. Introduction to Fractal and Asper.AI 1.1 Fractal’s Business Model Fractal operates as a global AI-powered SaaS company, offering enterprise-grade AI solutions. It helps businesses automate decision-making processes using machine learning and advanced analytics. The company’s core focus includes AI-driven solutions for finance, healthcare, consumer goods, and supply chain optimization. 1.2 Asper.AI’s AI-Driven Solutions Asper.AI, launched under Fractal in 2022, specializes in AI-powered growth solutions. Its AI models automate critical business decisions, reducing manual intervention and improving efficiency. Asper.AI’s services include demand forecasting, sales execution, inventory planning, and revenue growth management. 1.3 Revenue Model Asper.AI generates revenue through a subscription-based SaaS model. Large enterprises pay for access to AI-driven decision-making tools that optimize supply chain efficiency. It also offers customized AI integrations for high-value clients. 1.4 Founders and Leadership Fractal was co-founded in 2000 by Srikanth Velamakanni, Pranay Agrawal, and Ashwath Bhat. Asper.AI’s leadership includes co-founders Mohit Agarwal and Anuj Kaushik, who bring deep expertise in AI, data analytics, and enterprise automation. 2. The $20M Investment and Its Implications 2.1 Growth and Expansion Plans SaaS Fractal $20 million investment will drive Asper.AI’s growth by enhancing product development and expanding its enterprise customer base. The funding will also help Asper.AI hire experienced AI professionals to strengthen its team. 2.2 Strategic Alignment with Fractal’s IPO Plans Fractal has been planning an IPO, with reports suggesting a $3.5 billion valuation. This investment in Asper.AI could enhance Fractal’s product portfolio, making it more attractive to investors. 2.3 Impact on the AI and SaaS Industry The investment signifies growing confidence in AI-driven SaaS solutions. As businesses increasingly rely on automation, Asper.AI’s growth could influence broader AI adoption trends in enterprise software. 3. Industry Insights and Trends 3.1 The Rise of AI in Supply Chain Management AI adoption in supply chain management is surging, with enterprises investing heavily in automation. Asper.AI’s growth aligns with this industry-wide shift towards AI-powered decision-making. 3.2 Funding Trends in AI Startups Venture capital investments in AI startups have surged, with enterprise AI solutions gaining significant traction. Asper.AI’s funding highlights investor interest in AI-powered SaaS models. 3.3 Competitive Landscape Asper.AI competes with AI-driven supply chain platforms like Blue Yonder and Llamasoft. However, its strong backing from Fractal and focus on automation give it a competitive edge. 4. Financial Performance of Fractal 4.1 Revenue Growth and Market Position Fractal reported an 11% increase in revenue in FY24, reaching INR 2,196.3 crore. However, the company recorded a net loss of INR 54.7 crore, reflecting ongoing investments in AI and product expansion. 4.2 Funding History Saas Fractal has raised investment of $685 million to date, backed by major investors like TPG Capital and Khazanah Nasional. This new investment further strengthens its position in the AI ecosystem. 5. Learning for Startups and Entrepreneurs 5.1 The Importance of AI in Business Scaling AI is revolutionizing enterprise operations, enabling businesses to automate complex processes. Startups should invest in AI-driven automation to enhance efficiency. 5.2 Strategic Investments for Long-Term Growth Fractal’s investment in Asper.AI shows the value of strategic funding in driving innovation. Startups should seek funding opportunities that align with long-term business goals. 5.3 IPO Readiness and Market Positioning Fractal’s potential IPO highlights the importance of strengthening product portfolios before going public. Startups planning IPOs should focus on revenue growth and market positioning. About The Startups News For entrepreneurs and startup enthusiasts, The Startups News brings the latest updates on funding, AI innovations, and emerging business trends. Stay informed with in-depth startup stories, industry insights, and market shifts. Visit The Startups News for the latest startup updates and expert analysis. indian startupsindianewsinvestmentstartupsnews Share 0 FacebookTwitterPinterestTumblrWhatsappEmail Ankit Dubey Ankit Dubey is a passionate news writer at FoundLanes, specializing in covering the latest trends in startups, technology, and business innovation. With a sharp analytical mindset and a flair for storytelling, he brings in-depth coverage of the dynamic startup ecosystem, ensuring that readers stay informed about groundbreaking developments. At FoundLanes, Ankit focuses on a wide range of topics, including funding rounds, entrepreneurial success stories, and market shifts. His ability to break down complex industry insights into clear, engaging narratives makes his articles a valuable resource for startup founders, investors, and business enthusiasts alike. With a deep interest in technology and emerging business models, Ankit remains committed to providing high-quality news content that empowers his audience. His dedication to unbiased and insightful reporting makes him a vital part of FoundLanes team, contributing to its mission of delivering top-notch journalism in the startup world. previous news Navadhan Raised ₹111 Cr to Fund Rural MSME Loans next news Elon Musk’s X secures nearly $1 billion in funding You may also like AI Startup Contrails AI Raises $1 Million Funding Round October 9, 2025 Morphing Machines Raises ₹38 Crore to Build First Chip October 6, 2025 FinBox Raises $40 Million to Boost Digital Lending in India September 17, 2025 AutoDukan Secures $1M to Transform India’s Auto Aftermarket September 5, 2025 Vutto secures $7M to transform India’s used two-wheelers market August 29, 2025 Cumin Co. Secures $1.5M to Transform Indian Cookware August 28, 2025 Palmonas Secures ₹55 Crore, Shraddha Kapoor Fuels Growth August 26, 2025 Harajuku Tokyo Café Secures $2M Funding for Expansion August 25, 2025 WizCommerce Raises $8M as AI Wholesale Sales Platform August 25, 2025 Diamond Jewellery Firm Goldiam Raises ₹202 Crore via QIP August 23, 2025