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WOW Skin Science, founded in 2014 by Manish Chowdhary, Karan Chowdhary, and Saurabh Kumar, built…
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Introduction Minimalist is a direct-to-consumer skincare brand from India that focuses on ingredient transparency, science-backed…
February 20, 2026
Summary Plum entered India’s beauty market at a time when “clean beauty” was still a…
February 14, 2026
Sugar Cosmetics, founded by Vineeta Singh and Kaushik Mukherjee in 2015, addressed the gap in…
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The Good Glamm Group Case Study showcases a digital-first beauty and personal care company that…
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The Origins of Mamaearth: From Parental Concern to Purpose-Driven Brand Mamaearth did not begin as…