PharmEasy Founders Unveil New Architecture, Design Startup

175

So, what do you do after helping build a multi-billion-dollar healthtech company? If you’re Dharmil Sheth, Dhaval Shah, and Hardik Dedhia, you go full throttle into the chaotic, opportunity-rich world of home interiors. That’s right — the former PharmEasy trio just dropped the curtain on their next act: All Home. With a fresh $20 million raised and a post-funding valuation of $120 million, this isn’t a side hustle. PharmEasy Founders Unveil New Architecture, Design Startup backed by Bessemer, with Siddharth Shah joining as angel.

Forget bland catalog apps. All Home is pitching itself as the connective tissue for everything from bathroom faucets to designer lighting — all wrapped up in a sleek, digital-first package. Think sanitaryware, modular kitchens, bespoke furniture, wardrobes, fabrics, lights, and the hardware to pin it all together.

After working in stealth for half a year, the startup has emerged with a laser-sharp focus: empower omnichannel brands with digital tools, real-time manufacturing know-how, and data-driven insights. And while they’ve stepped away from their executive roles at PharmEasy (as of January), they’re still very much in the game — only now, it’s a very different one.

1. Introduction to All Home and Its Founders

Dharmil, Dhaval, and Hardik weren’t content to sit on the sidelines after PharmEasy. Instead of resting on their laurels, they set their sights on one of India’s most maddeningly inefficient industries — home interiors. Enter All Home, a startup that’s taking a bold swing at transforming how Indians design and furnish their spaces.

From bathrooms to bedrooms, they’re building an all-in-one digital playground where consumer-facing brands can shine. It’s not just a platform — it’s a nerve center for design, distribution, and discovery. These aren’t founders dabbling in decor. They’re betting big, with solid funding and a clear mission.

2. Business Model and Working Structure of All Home

2.1 Startup’s Operational Approach

All Home isn’t doing things halfway. The team partners exclusively with profitable, omnichannel brands. Not fly-by-night sellers — we’re talking vetted, product-forward businesses ready to scale. What do they get? Access to deep tech, modernized manufacturing strategies, streamlined distribution pipelines, and data analytics that actually matter.

Operationally, the trio has divvied up responsibilities like pros. Dharmil’s steering operations, Dhaval is the go-to for finance, compliance, and brand mojo, and Hardik’s in charge of the tech stack. Together, they’re not just building a marketplace — they’re engineering a platform that makes legacy brands future-ready.

2.2 Revenue Model

Here’s the kicker: the revenue model is more nuanced than most early-stage startups. All Home generates income from equity stakes in partner brands, takes commissions on platform transactions, and adds layers of monetization through tech services, market data, and distribution fees. It’s a multi-pronged setup designed not just for growth — but for staying power.

3. Funding Details and Investor Participation

All Home isn’t flying under the radar anymore. With a beefy $20 million funding round led by Bessemer, and high-profile backers like Siddharth Shah (yes, PharmEasy’s CEO), Kabir Narang (B Capital), and names from Motilal Oswal and Warburg Pincus, the cap table is stacked. This isn’t just about money, it’s about belief. These investors know the founding team delivers, and they’re all-in on this bold new play in the consumer space.

4. Services and Product Offerings of All Home

From the ground up, All Home is designing for scope and flexibility. Here’s what’s on the virtual shelves:

• Sanitaryware: sleek fixtures and smart fittings
• Furniture: made-to-measure or modular, your call
• Kitchen solutions: not just cabinets — full-on transformations
• Wardrobes: style meets storage
• Home furnishings: textures, tones, personality
• Lighting: statement pieces or soft ambience
• Hardware: the literal nuts and bolts of it all

Partnering with brands like Colour Coats, House of W, and Fiamarc, All Home is assembling a war chest of premium offerings, ensuring users don’t have to wade through mediocrity to find quality.

5. Problem Statement: What Does All Home Solve?

Let’s not sugarcoat it, the home interiors space in India is a mess. Disjointed supply chains, shady local vendors, subpar online experiences, it’s a pain for consumers and brands alike.

All Home is swinging a wrecking ball at the status quo. Here’s how:

1. Unifying a scattered industry under one smart, digital roof
2. Powering brands with tech that scales and sells
3. Providing a trust layer through curated, verified partners
4. Offering manufacturing and distribution strategies that cut inefficiency
5. Making the whole renovation game easier, faster, and frankly — less of a headache

This isn’t about decoration. It’s about structure, execution, and access.

6. Industry Growth Trends and Market Potential

If you’ve walked through any Indian metro suburb recently, the writing’s on the wall — homes are getting fancier. Disposable incomes are up. Tastes are evolving. People care about aesthetics now, not just functionality.

The home design market is swelling with opportunity. Real estate’s booming. Online shopping habits are here to stay. And digital-first solutions are no longer luxuries — they’re expected.

The numbers? Billions in market size. And All Home is perfectly positioned to tap into this consumer wave with tech and taste leading the charge.

7. Competitor Landscape: Direct and Indirect Rivals

No venture this ambitious enters a vacuum. All Home’s direct rivals include names like Livspace, Pepperfry, Urban Ladder, and HomeLane. These aren’t lightweight competitors — they’ve built reputations.

Then there’s the quieter, offline army: local retailers, neighborhood interior decorators, carpenters who double as consultants. That’s where the real fragmentation lies.

But All Home is betting on its triple advantage — capital, tech, and cross-category integration — to leave both types of competitors scrambling to catch up.

8. Founders’ Journey and Background Story

This isn’t a random leap into a trendy sector. These guys built PharmEasy from the ground up, scaled it to unicorn status, and know how to navigate complexity. After stepping down in early 2025, they didn’t vanish. They regrouped. What followed wasn’t a whim, it was a strategic pivot. They saw how broken the home improvement experience was and decided to bring clarity, tech, and muscle to a sector starving for structure. With their blend of startup grit and operational expertise, they’re not tourists in this space, they’re here to reshape it.

9. Learning for Startups and Entrepreneurs

There’s a lot to unpack here if you’re building a business. First off — always have your radar tuned to adjacent spaces. These founders moved from healthtech to home interiors, but the common thread? Solving real consumer friction. Next? Stack your bench with experience and conviction. Tech helps, but knowing how to operate and scale is priceless. And one more thing: stealth isn’t cowardice. It’s strategy. Launching loud is tempting. But building quiet, tight, and smart? That’s power.

Conclusion

All Home isn’t just another startup with a glossy website and lofty promises. It’s a full-throttle attempt to reorganize one of the most overlooked, yet emotionally charged industries — our homes. With a clear vision, serious capital, and a leadership team that’s already proven its chops, this interior and architecture business isn’t dabbling. It’s going for dominance. And in a market ripe for structure, transparency, and style — it might just get there faster than we think.

About Foundlanes

At foundlanes.comcontinues to shine a light on unconventional plays like this — where established founders pivot into new territory with fresh ambition. From health to housing, India’s startup world is buzzing, and this publication is helping readers make sense of where things are headed next. If you want the pulse of India’s next big startup story, stay locked in here.