April 9, 2026
WOW Skin Science, founded in 2014 by Manish Chowdhary, Karan Chowdhary, and Saurabh Kumar, built…
April 9, 2026
Pepperfry, founded in 2011 by Ambareesh Murty and Ashish Shah, transformed India’s fragmented furniture market…
April 7, 2026
Licious is a Bengaluru-based D2C startup founded by Abhay Hanjura and Vivek Gupta that transformed…
April 6, 2026
Mad Street Den is an AI startup founded in 2016 by Ashwini Asokan and Anand…
Sleepy Owl, founded in 2016 in New Delhi by Ashwajeet Singh, Arman Sood, and Ajai…
April 4, 2026
Introduction Minimalist is a direct-to-consumer skincare brand from India that focuses on ingredient transparency, science-backed…
March 27, 2026
The Souled Store Case Study captures the journey of one of India’s most recognizable homegrown…
March 25, 2026
Bewakoof, founded in 2012 by Prabhkiran Singh and Siddharth Munot, is a Mumbai-based D2C fashion…
March 7, 2026
This case study examines the journey of Urban Ladder, an online furniture and home décor…
March 5, 2026
FirstCry, founded in 2010 by Supam Maheshwari and Amitava Saha, is India’s leading baby and…