Akshay Kumar leads Livguard new power solutions campaign

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Livguard has rolled out a fresh and dynamic campaign featuring Bollywood icon Akshay Kumar to promote its solar and inverter-battery solutions. Tapping into the IPL 2024 buzz, the campaign presents two brand-new TV commercials (TVCs) focused on Livguard’s cutting-edge solar engineering and AI-powered inverter technologies. This timely initiative highlights the company’s mission to ensure uninterrupted, sustainable power for Indian homes through reliable solar panels and intelligent battery systems. With increasing electricity demands across India, Livguard’s marketing move brings technology and star power together to redefine energy solutions for smart homes.

The first TVC zooms in on solar panel installation, stressing precision alignment, structural durability, and innovation-driven performance. The second one dives into inverter-battery solutions, spotlighting AI-charging features, improved load handling, and smart home compatibility. Featuring Akshay Kumar as the face of precision and trust, this campaign elevates Livguard’s visibility during a high-impact season.

Founded by industry veterans and part of the SAR Group, Livguard has become a trusted name in power solutions for Indian consumers. The campaign aims to strengthen the brand’s market position while championing sustainable, technology-first living. It reflects Livguard’s evolving journey in India’s renewable energy sector and showcases its commitment to powering modern lifestyles.

1. Inside Livguard: Working model, revenue channels, and brand origins

Livguard operates in the energy storage and power solutions space. The company designs, manufactures, and sells inverters, solar solutions, automotive batteries, and energy storage systems. Its revenue model focuses on direct product sales, channel partnerships, dealer-distributor networks, and institutional tie-ups. Livguard’s solar division serves both individual households and commercial clients.

Backed by the SAR Group, Livguard is the brainchild of Rakesh Malhotra, who is also known for launching Luminous Power Technologies. With years of experience in the energy space, Malhotra founded Livguard to address the growing demand for sustainable, high-performance energy systems in India. His vision revolves around building smart homes powered by intelligent, technology-backed systems.

The company follows a product-led strategy, where high-performing SKUs in batteries, inverters, and solar panels drive growth. Livguard has also made inroads in AI-based systems, focusing on real-time performance optimization and energy efficiency. It has built a strong brand across India with service centers, local dealers, and consistent TV and digital campaigns.

2. Evolution of Livguard’s brand story: From launch to innovation leader

2.1 Founding narrative and market entry

Livguard started its journey with the aim to revolutionize the power storage sector in India. Backed by SAR Group’s expertise, it entered the market with a complete range of inverters, automotive batteries, and solar panels. Initially, Livguard catered mostly to urban areas, but quickly expanded its presence across semi-urban and rural regions.

2.2 Shifting towards smart power tech

As consumer needs evolved, so did Livguard’s products. The company recognized the rising trend of connected homes and increased dependence on uninterrupted electricity. It adapted by embedding smart features in its inverters and introducing AI-enabled charging systems. These developments positioned Livguard as a forward-looking energy brand for India’s smart home ecosystem.

2.3 Solar and AI as future pillars

With the growing emphasis on clean energy, Livguard invested heavily in solar technology. The brand began promoting rooftop solar systems for homes and small businesses. Coupled with inverter batteries powered by AI, Livguard transformed its offerings into an ecosystem designed for future-ready homes. These advances formed the base of the latest campaign.

3. Akshay Kumar Livguard’s campaign rides on IPL momentum

Livguard’s campaign, fronted by Akshay Kumar, captures two key narratives — solar excellence and AI-driven battery technology. These new TV commercials strategically debuted during the Indian Premier League (IPL), one of India’s most watched events. The timing ensures maximum visibility among households actively engaged with smart devices and modern lifestyle solutions.

In the solar TVC, Akshay Kumar is shown inspecting a rooftop installation, emphasizing critical elements like precise panel alignment, robust setup techniques, and top-tier solar tech. This visual storytelling reflects Livguard’s engineering prowess.

The inverter-battery TVC, meanwhile, demonstrates how Livguard batteries adapt to load needs using AI. With Akshay Kumar representing trust and innovation, the ad delivers Livguard’s brand message in just 20 seconds — a testament to powerful storytelling and creative precision.

4. Livguard’s solar TVC: Precision and performance

4.1 Highlighting solar installation expertise

The solar-focused ad promotes Livguard’s role as a solar energy leader. It demonstrates Livguard’s capability in precision panel positioning, correct angular installation, and energy optimization using smart tech. This message is tailored to urban homeowners looking for clean energy solutions.

4.2 Industry trends in solar adoption

Solar panel installations have surged in India’s residential sector, especially in Tier 1 and Tier 2 cities. Livguard taps into this trend with its campaign, educating consumers on the importance of panel angle, structure integrity, and tech-led installations.

4.3 Messaging powered by performance metrics

The ad also reflects Livguard’s claim of higher solar output from each installation. With energy-saving homes becoming mainstream, this focus on efficiency gives the brand a competitive edge in the solar segment.

5. AI-powered inverter battery TVC: Smart homes need smart energy

5.1 AI-charging technology

The second TVC highlights Livguard’s advanced inverter-battery systems. It demonstrates how AI improves charging time, load handling, and power efficiency. With homes becoming smarter, this tech-driven positioning connects with urban and tech-savvy consumers.

5.2 Promoting seamless lifestyles

The narrative targets the modern Indian home — where power outages can disrupt work, automation, and entertainment. Livguard’s AI-powered inverters ensure uninterrupted energy, matching the smart home ideal.

5.3 Long battery life and performance

By showcasing longer battery lifespan and performance stability, the ad appeals to consumers seeking long-term solutions. It positions Livguard as more than just a power brand — it becomes a lifestyle enabler.

6. Campaign ideation and creative execution

6.1 Vision from Livguard leadership

Rakesh Malhotra, founder of SAR Group, shared the vision behind this campaign: “Our mission is to empower future homes with energy solutions that are smart, reliable, and high-performing.” His quote highlights Livguard’s journey from basic power backups to smart energy innovation.

6.2 Creative direction from Lowe Lintas

The campaign’s execution was handled by Lowe Lintas, with Vasudha Misra, Aritra, and Nishit leading the narrative development. Their goal was to communicate Livguard’s tech leadership with clarity and creative flair.

6.3 Marketing strategy and media placement

By launching during IPL, the brand ensured visibility among a tech-forward audience. The use of a recognisable star like Akshay Kumar reinforced brand credibility and expanded Livguard’s reach into aspirational homes across India.

7. Industry impact: A shift in energy narratives

Livguard’s campaign signals a larger trend in the renewable energy space. As India moves toward smart homes and clean energy, brands like Livguard are not just selling products but building ecosystems. With AI-driven batteries and precision solar engineering, Livguard is setting benchmarks in residential energy solutions.

The timing of Akshay Kumar Livguard’s campaign aligns with rising electricity demands and smart lifestyle shifts. It combines awareness, education, and emotional connection — making energy a part of the daily household conversation.

8. Learning for Startups and Entrepreneurs

1. Use relevant seasonal events (like IPL) to gain consumer attention for tech-based offerings.
2. Blend technology with trust — Livguard did this using AI and Akshay Kumar.
3. Invest in storytelling — a powerful 20-second ad can communicate a lot if crafted well.
4. Educate while promoting — the campaign helped consumers understand solar installation nuances.
5. Embrace ecosystem thinking — smart homes need smart solutions across devices.

Why The Startups News is your energy sector storytelling ally

When it comes to delivering impactful startup news today, The Startups News is your go-to platform. Just as Livguard crafted an ecosystem of innovation and trust, we build narratives that empower Indian tech startups to grow, inspire, and lead. Our daily tech news, startup policy updates, and business funding news offer the insights entrepreneurs need to build future-ready ventures. Whether it’s clean energy startups or unicorn companies 2024, we ensure every innovation is celebrated and amplified. If you’re a brand looking to scale like Livguard, The Startups News helps you tell your story right.