Coimbatore Startup TABP Raises ₹26 Crore in a fresh funding round led by LC Nueva, with participation from Entrust Family Office and individual investors Arun Mukherjee and Soumya Malani. The investment arrives as TABP travels a rapid growth path from sales of roughly ₹4 crore in FY19 to a reported ₹212 crore in FY24-25. The funds will fuel expansion across southern and eastern India, enable new beverage formats and increase manufacturing capacity. TABP’s founders say the brand aims to serve India’s “Bharat” segments tier-2 towns, rural belts and value-driven consumers with hygienic, affordable versions of popular street beverages. With the non-alcoholic beverage market in India valued at around ₹1.38 lakh crore and projected to reach ₹2.1 lakh crore by 2029, TABP’s growth signals a noteworthy shift in organized value-beverage consumption.
2. Background & Founding Journey
2.1 Company Origin
TABP Snacks and Beverages was founded in 2018 by husband-and-wife duo Prabhu Gandhikumar and Brindha Vijayakumar both engineers from Coimbatore. Their goal: transform local street-style drinks into standardized, hygienic, affordable packaged beverages aimed at bottom-of-the-pyramid consumers. The decision came from their observation: while metropolitan markets grabbed most beverage innovation, large swathes of India consumed informal drinks with little safety or brand structure.
2.2 Early Growth
Starting small, TABP focused on regional flavours and niche price points often priced at ₹5-10 targeting under-served areas in Tamil Nadu and later expanding to Kerala, Karnataka, Andhra Pradesh and Odisha. In FY19 the company reported only around ₹4 crore in sales. But by FY24-25 it claimed approximately ₹212 crore, showing an aggressive scaling mindset kept in check by tight operations.
2.3 Milestones & Recognition
Along the trajectory, TABP raised earlier rounds (for example, a ₹20 crore Pre-Series A in 2023 led by LC Nueva) and built a distribution network catering to tier-2 and tier-3 markets. Its ability to combine local taste profiles with a packaged-segment model caught the attention of investors who believe India’s “Bharat” consumption story is being rewritten.
3. Business Model & Product Offering
3.1 Product Proposition
TABP’s core proposition: take drinks that consumers already love local street beverages and convert them into packaged formats that are safe, reliable and affordable. This means value-beverage pricing combined with flavour familiarity and hygiene standards. Unlike premium soft-drink brands focused on metros, TABP aims for value and mass appeal.
3.2 Distribution & Reach
The model emphasises deep rural and semi-urban penetration, rather than chasing premium urban glitz. By layering local networks, efficient manufacturing and targeted flavour design, TABP tilts toward volume at value pricing. According to earlier reports, it has served states such as Tamil Nadu, Kerala, Andhra Pradesh, Karnataka, Maharashtra and Odisha.
3.3 Revenue Streams & Scaling
The revenue model hinges on mass volume, low unit price, high frequency consumption, wide reach. With manufacturing capacity expansion and distribution deepening, TABP aims to cross ₹800 crore in sales within three years. Given the Indian non-alcoholic beverage market is projected to expand significantly, TABP’s growth plan rides that macro-trend.
4. Problem Being Solved
4.1 Access & Safety in Value Beverage Market
Consumers in towns and rural belts often deal with informal beverage supply unbranded drinks sold by roadside vendors with inconsistent hygiene and safety. TABP addresses this by delivering packaged versions that retain taste familiarity but add reliability.
4.2 Affordability Meets Aspirations
While premium brands offer aspirational value, many low-income consumers face a trade-off between affordability and quality. TABP targets these segments by offering aspirational formats at price points they can afford bringing meaning to “aspirational yet accessible.”
4.3 Localisation & Regional Flavours
Global or national brands often miss regional taste-nuances. TABP embeds local flavour profiles into its product offerings thus bridging a gap between local loyalty and organized retail access.
5. Industry Context & Market Trends
5.1 Market Size & Growth
India’s non-alcoholic beverage sector stood at around ₹1.38 lakh crore and is projected to reach ₹2.1 lakh crore by 2029, driven by affordability, increasing organised penetration, and hygiene awareness. TABP taps directly into this growth wave.
5.2 Value-Segment Penetration
While many large beverage brands focus on metros and premium segments, the “value segment” is still under-penetrated. Brands catering to “Bharat” consumption tier-2, tier-3, rural markets represent the next frontier. TABP is among the companies identifying this.
5.3 Supply-Chain & Distribution Innovation
Success in value segments often depends on efficient low-cost supply chains and smart distribution. TABP’s manufacturing expansion and focus on regional networks align with this requirement.
6. Competitive Landscape
6.1 Direct Competitors
In the organised beverage space, legacy players like Parle Agro, Paper Boat and others dominate the premium and mass-urban segments. TABP differentiates by focusing explicitly on the value-end of beverage markets.
6.2 Indirect or Emerging Players
Smaller regional brands, informal vendors and local beverage manufacturers also compete for the same consumers. TABP’s formalisation of the supply chain and regional flavour focus give it a competitive edge.
6.3 TABP’s Unique Advantage
TABP combines three strategic levers: local flavour resonance, value pricing and hygienic packaging. With investor backing and a clear ambition to scale from ₹212 crore to ₹800 crore, it is positioned to challenge the value beverage segment.
7. Funding Round & Investor Sentiment
7.1 Funding Details
Coimbatore Startup TABP Raises ₹26 Crore in the latest round led by LC Nueva, with participation by Entrust Family Office and individual investors Arun Mukherjee and Soumya Malani. This investment underscores investor belief in the brand’s execution and market potential.
7.2 Investor Commentary
An LC Nueva spokesperson said they have been “early believers in TABP’s vision” and view the brand as an embodiment of aspirational yet value-conscious consumption. The Entrust Family Office partner noted TABP’s focus on differentiated flavours and value formats proves that innovation can happen at scale in Bharat markets.
7.3 Significance for the Startup Ecosystem
At a time when many consumer-FMCG startups chase premium segments, TABP’s success signals that value-segment growth remains fertile. Investors are increasingly looking beyond metros, and brands like TABP are defining that transformation.
8. Growth Strategy & Roadmap
8.1 Short-Term Priorities
TABP will use the fresh funding to expand distribution in southern and eastern states, introduce new beverage formats, and scale manufacturing capacity. It aims to deepen its footprint beyond its core states.
8.2 Medium-Term Aspirations
The company plans to hit ₹800 crore in sales within three years and then expand pan-India with a potential listing. Achieving profitability and scaling at pace are central to its next phase.
8.3 Risks & Considerations
Challenges remain: raw-material price volatility, logistics complexity in rural markets and maintaining brand identity while scaling rapidly. However, TABP’s regional insight and value-focus give it resilience.
Conclusion
With the headline that Coimbatore Startup TABP Raises ₹26 Crore, the company advances from a promising regional player into a national challenger. The funding round reflects not just TABP’s ambition, but the underlying shift in India’s consumption story toward value, hygiene and local taste. For regional brands willing to scale smartly, the moment is ripe.
Learning for Startups and Entrepreneurs
- Identify underserved segments where value-driven consumers are overlooked.
- Build trusted supply chains and value pricing models before chasing premium scale.
- Leverage local flavour resonance rather than replicating global formats blindly.
- Scale via distribution depth and manufacturing efficiency, not just marketing spend.
About Foundlanes
At foundlanes.com is a dedicated news and startup-stories platform covering the latest trends, insights and stories from the Indian and global startup ecosystem. In the context of the FMCG and consumer-goods sector, our coverage highlights how brands like TABP are rewriting the rules for Bharat consumption. We bring you founder journeys, funding insights and innovation stories from across India’s vibrant startup ecosystem.
