Deciml secures $3 million seed funding for round-up investing

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Deciml, a micro-investing platform, has raised $3 million in a seed funding round led by Jainam Broking. This marks Jainam’s first investment in a startup. The funds will help Deciml enhance its product, acquire more users, and strengthen its team. Founded in 2020 by Satyajeet Kunjeer, Deciml simplifies investing by rounding up daily online transactions to the nearest 10 and investing the spare change into mutual funds. The Pune-based startup has already attracted over 60,000 active users and recorded 3.5 lakh app downloads. With India’s fintech sector projected to grow at a CAGR of 30.55% by 2030, Deciml aims to capitalize on the rising digital adoption and encourage young Indians to invest effortlessly. Jainam Broking sees this partnership as an opportunity to democratize access to financial markets, reinforcing its commitment to innovation in fintech.

1. Understanding Deciml’s Working Model

1.1 How Deciml Operates

Deciml leverages a unique round-up model to automate investing. When users make an online transaction via UPI or card, the platform rounds up the amount to the nearest 10 and invests the difference in a mutual fund. This eliminates the psychological barrier of traditional investing by integrating micro-investments into daily financial habits.

1.2 Revenue Model

Deciml earns through commissions from mutual fund partners and potential subscription fees in the future. The model ensures sustainability while allowing users to invest effortlessly.

1.3 Services and Offerings

Deciml provides a seamless micro-investing experience, encouraging users to grow wealth passively. It integrates with digital transactions, making investing less intimidating for young Indians.

2. Funding Background and Expansion Plans

2.1 Investment Details

Jainam Broking led the $3 million seed funding round. This marks its first investment in the startup ecosystem. Previously, Deciml secured $1 million from MyAsiaVC and notable investors like Gaurav Munjal and Ritesh Malik.

2.2 Utilization of Funds

The funds will drive product enhancements, expand the user base, and strengthen Deciml’s team. The goal is to make investing more accessible and engaging.

3. The Vision of Deciml’s Founder

3.1 Background of Satyajeet Kunjeer

Satyajeet Kunjeer, an entrepreneur with expertise in fintech, founded Deciml in 2020. His vision is to make investing an effortless habit rather than a conscious effort.

3.2 Founder’s Statement

Kunjeer emphasizes that Deciml is at a crucial juncture. With a refined product, the focus now is on scaling rapidly. The partnership with Jainam Broking validates Deciml’s mission and strengthens its roadmap.

4. Market Growth and Competitive Landscape

4.1 India’s Fintech Growth

India’s fintech market is set to reach $145.09 billion by 2025 and $550.21 billion by 2030, growing at a 30.55% CAGR. Digital financial adoption is accelerating, making Deciml well-positioned for growth.

4.2 Competitors and Industry Positioning

Deciml competes with platforms like Jar, which also focus on micro-investing. However, its round-up model differentiates it by seamlessly integrating investments with everyday transactions.

5. Learning for Startups and Entrepreneurs

5.1 The Power of Micro-Investing

Deciml’s approach shows that simplifying financial products can increase adoption. Entrepreneurs should focus on seamless user experiences.

5.2 The Importance of Strategic Partnerships

Jainam Broking’s investment demonstrates the value of aligning with established financial players. Startups should seek partners who can add strategic value beyond funding.

5.3 Scaling with User-Centric Innovations

Deciml adapted its product to user needs before focusing on growth. Entrepreneurs should refine their offerings before scaling aggressively.

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