Diamond Jewellery Firm Goldiam Raises ₹202 Crore via QIP

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Goldiam International Ltd., the Mumbai-based diamond jewellery stalwart, has just pulled off something that demands attention, raises a staggering ₹202 crore through a Qualified Institutional Placement (QIP) to supercharge its consumer-facing lab-grown diamond brand, ORIGEM. Led by Monarch Networth Capital and backed by heavyweights like Morgan Stanley, this isn’t merely a routine funding round. By all accounts, it’s the largest capital infusion in India’s lab-grown diamond retail scene, nearly doubling what its nearest competitors have achieved. That’s no small feat—it signals ambition, strategy, and perhaps a touch of audacity.

The capital is earmarked for a bold retail expansion: 70–90 ORIGEM stores across India in the next 18–24 months. With six stores already humming with activity in bustling metropolitan hubs like Mumbai and Delhi NCR, ORIGEM is no longer just another jewellery brand it’s a statement. It’s grabbing attention not merely from casual window-shoppers but from discerning diamond aficionados who crave more than sparkle—they want stories, ethics, and modernity fused into their luxury buys. In a country where luxury tastes are evolving rapidly, ORIGEM seems to have hit a sweet spot: consumers are no longer satisfied with traditional opulence—they want luxury that’s conscious, aspirational, and unmistakably contemporary.

Goldiam’s audacious shift from a conventional B2B diamond exporter to a B2C frontrunner is as calculated as it is gutsy. By diving headfirst into India’s domestic market, it’s capitalizing on a growing appetite for sustainable luxury—a niche where style meets conscience, and exclusivity doesn’t come at the cost of ethics. Market watchers are upbeat, predicting a 15–20% uptick in both sales and profitability in FY2025. What fuels this optimism? A powerful synergy between decades of seasoned global export operations and a rapidly expanding retail footprint that’s increasingly visible on India’s high streets.

1. Goldiam International Ltd Background

Founded in 1986, Goldiam International Ltd. has long been synonymous with exceptional diamond jewellery exports. For decades, it catered to international retailers, department stores, and wholesalers, particularly across the U.S., earning a reputation for precision craftsmanship, ethical sourcing, and reliability that borders on legendary.

Enter ORIGEM, Goldiam’s bold domestic venture. This isn’t just a new brand—it’s a statement of intent, targeting India’s younger, environmentally conscious, and value-savvy consumers. With a daring blend of contemporary design, lab-grown ethical diamonds, and accessible pricing, ORIGEM is quietly redefining luxury. Here, exclusivity isn’t measured by price tags alone—it’s about making conscious, glamorous choices. And this philosophy resonates deeply with the new generation of jewellery buyers who refuse to separate beauty from responsibility.

2. Startup’s Working Model

2.1 Business Model

Goldiam’s strategy is a nuanced hybrid of B2B and B2C operations—a high-wire act executed with finesse. Years of export expertise anchor the company, while the aggressive retail push ensures that ORIGEM’s ethically crafted, lab-grown diamonds reach consumers directly. This omnichannel approach—blending physical boutiques with a robust online presence—creates an experience that’s as seamless as it is engaging.

The brilliance of this hybrid model lies in its balance: it allows Goldiam to innovate, experiment, and expand rapidly without destabilizing the core business. It’s a calculated leap into the future of luxury retail, one that’s attuned to modern sensibilities and the growing demand for conscious consumerism.

 Its global B2B operations continue to generate solid revenue, providing a safety net while ORIGEM explores the domestic retail frontier.

2.2 Revenue Model

Goldiam’s revenue streams are impressively diversified:

• Direct sales from ORIGEM retail outlets.
• E-commerce sales via ORIGEM’s online platform.

3.Wholesale distribution to other retailers.

3.1. Export revenue through global B2B channels, consistently holding margins north of 20%.

• By tapping into these diverse revenue streams, Goldiam isn’t just growing—it’s reshaping the very way Indian consumers interact with luxury diamonds. Sustainability, thoughtful design, and accessibility aren’t afterthoughts here; they’re seamlessly woven into the brand experience, creating a narrative that feels authentic, modern, and refreshingly bold.
• This approach doesn’t just generate cash flow—it delivers strategic freedom. Goldiam can now push ORIGEM to scale aggressively while still keeping shareholders delighted—a feat that remains rare, almost exceptional, in India’s jewellery market.
• The ₹202 crore QIP, managed deftly by Monarch Networth Capital, drew top-tier domestic and international investors, with Morgan Stanley standing out as a notable participan

Their participation signals immense confidence not just in Goldiam but in the potential of India’s lab-grown diamond (LGD) sector.

The capital will be funneled into the rollout of 70–90 stores, enhanced customer engagement features, customization tools, and marketing campaigns. More than money, this round reflects the institutionalization of India’s LGD retail market, hinting at sustainable luxury becoming a serious business segment.

4. Founders and Leadership

Leading Goldiam is Anmol Bhansali, a strategist whose vision has radically redefined the company—from a traditional B2B exporter to a nimble, boundary-pushing B2B-B2C powerhouse. Under his leadership, ORIGEM hasn’t just stepped into the premium lab-grown diamond market; it has staked a claim. The brand merges global design sensibilities with the intricate, often subtle preferences of Indian consumers.

Bhansali doesn’t chase trends—he senses them. He deciphers the market’s heartbeat with a rare precision. His approach is pragmatic, yet fearless; a mix of shrewd business acumen and a sense of social responsibility. Ethical sourcing, sustainability, and consumer-focused innovation aren’t checkboxes for him—they are the DNA of ORIGEM. In an industry steeped in tradition, Bhansali’s daring yet conscientious strategy propels ORIGEM forward, creating a brand that feels both globally relevant and deeply anchored in Indian ethos.

5. Services and Products

5.1.  ORIGEM Brand Modern designs tailored to Indian aesthetics.

ORIGEM is more than a jewellery brand—it’s a declaration. Every piece carefully marries contemporary design with India’s rich artistic heritage. The result is something that feels familiar yet excitingly new. There’s a cultural rhythm in every curve and cut; it doesn’t shout “mass-produced,” it whispers elegance.

5.2. Ethical sourcing and environmentally conscious production.

Amid a world drowning in overconsumption, ORIGEM stands apart. Each diamond is lab-grown, responsibly sourced, and crafted with the environment in mind. This isn’t just a marketing tagline—it’s a deliberate choice to foster a jewellery culture that minimizes ecological impact.

5.3. Affordability, making luxury accessible to more consumers.

Luxury doesn’t have to remain exclusive. ORIGEM’s lab-grown diamonds challenge the old equation: exquisite craftsmanship without exorbitant costs. Middle-income buyers who once only dreamed of owning something extraordinary can now indulge in the experience of true luxury.

5.4. Third-party certification for authenticity and trust.

Trust is priceless in a jewellery market. ORIGEM ensures every gem is backed by independent certification, embedding transparency into the brand’s very core. Customers can see the provenance, removing doubt from desire.

5.5.  Customization and Customer Experience

ORIGEM transforms shopping into an interactive, personal experience. Ring builders, lifetime exchange options, and flexible returns invite customers into a creative dialogue rather than a mere transaction. This isn’t just jewellery—it’s a luxury journey. The brand’s vision is aspirational yet inclusive, democratizing elegance for Indian consumers.

6. Problems Addressed

6.1. ORIGEM isn’t just occupying a market niche; it’s rewriting the rules:

• Affordability – Lab-grown diamonds cut traditional costs, opening doors for a wider spectrum of buyers.
• Sustainability – Every eco-conscious piece reduces the environmental burden tied to mined diamonds.
• Transparency – Independent certification guarantees traceability and ethical production practices.

By confronting these challenges head-on, ORIGEM connects with conscious consumers who refuse to compromise on style, ethics, or quality.

6.2. Industry Growth Trends

The lab-grown diamond sector is surging, with a 15–18% CAGR globally. Millennials and Gen-Z are driving this growth, demanding luxury that is both meaningful and sustainable. India, long synonymous with mined diamonds, is now emerging as a fertile playground for lab-grown innovation.

With ORIGEM, Goldiam is poised to ride this wave. Marrying decades of B2B expertise with bold domestic retail strategies, the brand is well-placed to lead India’s LGD revolution. Analysts predict India could soon rank among Asia’s fastest-growing lab-grown diamond markets—a prospect that ORIGEM is strategically designed to capture.

7. Competitors

7.1 Direct Competitors

• Tanishq – Lab-grown diamonds exist alongside traditional collections.
• Senco Gold & Diamonds – Testing selective LGD expansions.
• CaratLane – E-commerce-first lab-grown designs.

7.2 Indirect Competitors

Traditional mined diamond retailers.
• Online marketplaces like Amazon and Flipkart.

Goldiam sets itself apart by turning jewelry shopping into an experience, not just a purchase. Their stores are immersive, the design options feel tailor-made for each customer, and every step of the process reflects a commitment to sustainability. This isn’t about ticking boxes; it’s about creating moments that linger, making every diamond feel personal, intentional, and responsible.

Foundlanes

Foundlanes highlights stories like ORIGEM to showcase how traditional firms can reinvent themselves through innovation, strategic funding, and a customer-first mindset. Goldiam’s expansion exemplifies opportunities in sustainable luxury, hybrid B2B-B2C models, and retail innovation.