Indian Premium Haircare Brand &Done Raises ₹6.5 Crore Funding

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Mumbai, 11th November 2025: Indian Premium Haircare Brand &Done raises ₹6.5 crore in a pre-seed funding round led by early-stage venture capital firm All In Capital, with participation from M.G. Investments and a network of angel investors. The timing couldn’t be better. With consumers increasingly seeking premium, homegrown haircare solutions, &Done is poised to challenge established brands and redefine professional haircare in India.

Founded in 2025 by engineers-turned-entrepreneurs Saumya Yadav (IIT Delhi, Stanford GSB, ex-Udayy Founder) and Atit Jain (BITS Pilani, ex-Elevation Capital, ex-Pluss co-founder), &Done blends scientific precision with real-world usability. Through a hybrid model of salon partnerships and direct-to-consumer (D2C) offerings, the brand has already joined forces with over 1,500 stylists across 300+ premium salons in Tier-I cities. Its shampoos and conditioners are formulated for Indian hair, tackling heat styling, chemical treatments, and pollution-induced damage head-on.

The new funding will strengthen &Done’s team, accelerate product development, and expand salon and D2C operations nationwide. Industry experts estimate that India’s professional haircare market could touch $6 billion by 2030, placing &Done in a strong position to become a category-defining, homegrown powerhouse.

1. Introduction

1.1 Overview of the Funding Announcement

The Indian Premium Haircare Brand &Done raises ₹6.5 crore in a pre-seed round, underscoring the growing interest in high-potential, locally relevant brands. Led by All In Capital with M.G. Investments and angel investors, the funding will allow &Done to expand operations, diversify products, and deepen market penetration.

Aditya Singh, Co-founder of All In Capital, said: “Haircare is one of the most challenging beauty segments in India. Unlike skincare, consumers judge a product’s efficacy from the very first use. &Done’s science-backed results position it to lead rather than follow.”

1.2 Significance for Indian Startups

This round reflects a shift in India’s startup landscape. Investors are moving beyond trend-chasing, prioritizing brands with innovation and local relevance. &Done exemplifies this, offering solutions tailored for Indian hair types and climate, and challenging imported brands that often fail to deliver results.

2. Background of &Done

2.1 Founders and Vision

Saumya Yadav and Atit Jain set out to create professional-grade haircare specifically for Indian hair. Both bring technical expertise and entrepreneurial experience, having built and exited successful ventures in India’s startup ecosystem. “Our mission is simple: science-backed haircare that actually works,” says Saumya Yadav.

“For years, salons relied on imported products that often underperformed. Indian hair deserves formulations designed for its unique challenges.”

2.2 Core Offerings

&Done uses a hybrid business model, combining:

• Salon distribution: Products trusted by professionals.
• Direct-to-consumer sales: Premium solutions available online for home use.

Its shampoos and conditioners feature globally sourced actives but are rigorously tested for Indian hair challenges: heat styling, chemical treatments, and urban pollution. Partnering with 1,500+ stylists across 300+ premium salons, &Done maintains visibility in the professional segment while cultivating a loyal D2C audience.

2.3 Growth Metrics

Since its launch, &Done has gained traction in Tier-I cities like Mumbai, Delhi, Bengaluru, and Hyderabad. With India’s professional salon market valued between ₹2,500–3,500 crore, the brand is strategically positioned to capture early adopters while growing its D2C presence.

3. Business and Revenue Model

3.1 Revenue Streams

&Done generates revenue through two main channels:

• Salon Partnerships: Supplying professional-grade products that drive recurring revenue.
• Direct-to-Consumer Sales: Premium homecare solutions delivered online, offering professional-quality results.

This dual model balances predictable revenue from salons with scalable D2C growth, creating a robust financial foundation.

3.2 Value Proposition

• For Salons: Products improve service quality, reduce complaints, and enhance credibility.
• For Consumers: Homecare offerings provide visible, professional-quality results.

4. Funding and Strategic Support

4.1 Details of the Funding Round

The ₹6.5 crore pre-seed funding will enable:

• Team expansion
• Accelerated R&D and product innovation
• Scaling salon and D2C channels nationwide

4.2 Role of All In Capital

All In Capital provides strategic guidance alongside financial backing, focusing on category-defining startups that can outperform international alternatives in efficacy and localization.

4.3 Investor Perspective

“India’s premium haircare segment remains underpenetrated. Rising consumer demand and science-backed, locally optimized products like &Done are poised for rapid adoption,” notes Aditya Singh.

5. Operational Infrastructure

5.1 Salon Network

&Done works with 1,500+ stylists across 300+ Tier-I salons, influencing purchase behavior at the point of service and gathering real-time feedback for product improvement.

5.2 Product Development

Formulas are rigorously tested to withstand heat styling, chemical treatments, and pollution. The goal is clear: deliver visible hair repair from the first use, ensuring every consumer experiences immediate, tangible results.

6. Market Opportunity and Industry Trends

6.1 Haircare Market Growth

Valued at $3.8 billion in 2024, India’s haircare market is projected to reach $6 billion by 2030. Growth drivers include rising disposable incomes, greater awareness of hair health, and increasing preference for premium, high-performance products.

6.2 Competitive Landscape

&Done competes with international salon brands and emerging domestic D2C startups. Its differentiators:

• Science-backed formulations
• Hybrid salon + D2C distribution
• Tailored solutions for Indian hair and climate

6.3 Industry Trends

Current trends favor &Done: premiumization of haircare, the surge of D2C channels, personalized haircare solutions, and the hybrid salon-retail model. Key trends favoring &Done:

• Premiumization of haircare
• Growth of D2C channels
• Personalized haircare solutions
• Hybrid salon-retail models

7. Problems Solved by &Done

7.1 For Salons and Professionals

• Reduces client complaints
• Enhances service quality
• Strengthens salon credibility

7.2 For Consumers

End-users gain access to products designed specifically for Indian hair. The result: consistent, visible improvements even under heat, chemicals, or pollution exposure.

8. Lessons for Startups and Entrepreneurs

8.1 Strategic Use of Funding

Allocate capital wisely to team, product, and distribution. Early investment in these areas accelerates growth while building credibility with partners and consumers.

8.2 Tech-Driven Product Development

Science-backed formulations, coupled with iterative testing, create differentiation and ensure products deliver real, measurable results.

8.3 Market-Focused Expansion

Start with Tier-I cities, win over professional endorsements, then expand methodically to a national footprint. Monitor consumer feedback closely at each stage to refine offerings and ensure scalable success.

8.4 Founder Vision and Leadership

Clear mission, market insight, and decisive leadership as demonstrated by Yadav and Jain are vital for long-term startup success. Their ability to anticipate market trends and adapt quickly reinforces the brand’s growth potential.

About Foundlanes

At foundlanes.com tracks emerging startups, funding trends, and innovative ventures in India. Coverage of &Done’s ₹6.5 crore raise highlights how domestic brands are reshaping beauty and wellness, keeping entrepreneurs, investors, and enthusiasts informed about India’s professional haircare ecosystem.