Key Responsibilities
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Competitive Intelligence: Build and maintain real-time competitor tracking systems across product features, pricing, and positioning
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Market Sizing: Calculate TAM/SAM/SOM for new product verticals and geographic expansions
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Pricing Analysis: Reverse-engineer competitor pricing models, interest rate structures, and hidden fee architectures
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Feature Benchmarking: Conduct systematic feature comparison across 15+ competitors in the small-ticket lending space
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Regulatory Monitoring: Track RBI circulars, NBFC regulations, and compliance changes affecting market dynamics
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Strategic Reporting: Produce weekly intelligence briefs and monthly deep-dives for leadership
Key Competencies
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Pattern Recognition: Spot trends in competitor behaviour before they become obvious
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Financial Modelling: Build bottom-up market models and unit economics comparisons (refer to attached assignment for further details)
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Strategic Communication: Present complex competitive dynamics in formats that drive decision-making
Requirements
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Bachelor’s degree in Business, Economics, Finance, or related quantitative field
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0–2 years’ experience in competitive intelligence, strategy consulting, investment research, or fintech product
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Proficiency in Excel/Google Sheets (pivot tables, basic modelling). Experience with SQL is a plus
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Experience with competitive intelligence tools (SEMrush, App Annie/data.ai, or similar)
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Deep understanding of Indian fintech ecosystem, NBFC regulations, and credit markets
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Demonstrated ability to build competitor battlecards and strategic frameworks
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Portfolio: Examples of market sizing models, competitor analysis decks, or intelligence briefs
