Key Responsibilities

• Competitive Intelligence: Build and maintain real-time competitor tracking systems across product features, pricing, and positioning

• Market Sizing: Calculate TAM/SAM/SOM for new product verticals and geographic expansions

• Pricing Analysis: Reverse-engineer competitor pricing models, interest rate structures, and hidden fee architectures

• Feature Benchmarking: Conduct systematic feature comparison across 15+ competitors in the small-ticket lending space

• Regulatory Monitoring: Track RBI circulars, NBFC regulations, and compliance changes affecting market dynamics

• Strategic Reporting: Produce weekly intelligence briefs and monthly deep-dives for leadership

Key Competencies

• Pattern Recognition: Spot trends in competitor behaviour before they become obvious

• Financial Modelling: Build bottom-up market models and unit economics comparisons (refer to attached assignment for further details)

• Strategic Communication: Present complex competitive dynamics in formats that drive decision-making

Requirements

• Bachelor’s degree in Business, Economics, Finance, or related quantitative field

• 0–2 years’ experience in competitive intelligence, strategy consulting, investment research, or fintech product

• Proficiency in Excel/Google Sheets (pivot tables, basic modelling). Experience with SQL is a plus

• Experience with competitive intelligence tools (SEMrush, App Annie/data.ai, or similar)

• Deep understanding of Indian fintech ecosystem, NBFC regulations, and credit markets

• Demonstrated ability to build competitor battlecards and strategic frameworks

• Portfolio: Examples of market sizing models, competitor analysis decks, or intelligence briefs