Mintoak acquires fintech startup Digiledge to grow Merchant SaaS

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Mintoak, a rapidly growing Merchant SaaS platform backed by PayPal Ventures, has successfully acquired fintech startup Digiledge for an undisclosed amount. Digiledge is known for its advanced bill payments and Central Bank Digital Currency (CBDC) solutions, which several Indian banks have already integrated into their financial frameworks.

This acquisition will help Mintoak enhance merchant engagement, retention, and monetization for banks and financial institutions. By integrating Digiledge’s technology, Mintoak aims to offer a more extensive range of digital tools to small and medium enterprises (SMEs). The combined expertise will allow Mintoak’s partner banks, including HDFC Bank, SBI, and YES Bank, to provide a seamless digital financial ecosystem to over 1.5 million merchants across India, Africa, and the Middle East.

Raman Khanduja, Co-founder and CEO of Mintoak, emphasized that this move will enable merchant acquirers to expand their services, supporting SMEs with innovative digital payment solutions. Digiledge’s CEO, Mahesh Govind, highlighted that this strategic partnership would empower their fintech operations and boost the SME ecosystem globally.

1. Understanding Mintoak’s Business Model

1.1. Working Model

Mintoak operates as a modular, cloud-native, API-first payments platform that provides white-labeled merchant SaaS solutions for banks. The company’s merchant app, branded for partner banks, helps businesses accept payments and access financial services on a single platform. By focusing on merchant engagement, Mintoak ensures that banks can efficiently serve SMEs and cross-sell financial products.

1.2. Revenue Model

Mintoak generates revenue through multiple streams:

1. Subscription fees from banks and financial institutions for SaaS services.
2. Transaction-based revenue from digital payment processing.
3. Value-added services, including financial product cross-selling and lending solutions.

2. Digiledge’s Core Offerings and Value Addition

2.1. Digiledge’s Specialization

Digiledge is a fintech player focused on blockchain-powered enterprise financial solutions. Its expertise lies in bill payments and CBDC infrastructure, enabling seamless digital transactions for banks and financial institutions.

2.2. How Digiledge Enhances Mintoak’s Platform

With Digiledge’s technology, Mintoak’s banking partners can:

1. Improve bill payment functionalities for SMEs.
2. Strengthen their digital currency frameworks.
3. Enhance the security and efficiency of digital transactions.

3. Funding and Growth Trajectory

3.1. Mintoak’s Funding Background

Mintoak recently secured Rs 71 crore (approximately $8.2 million) in a secondary funding round led by Z3Partners. The company’s operational revenue surged to Rs 72.59 crore in FY24, a substantial increase from Rs 42.3 crore in FY23. However, losses also grew twofold to Rs 21.45 crore during the same period, indicating aggressive expansion efforts.

3.2. Expansion and Market Impact

With this acquisition, Mintoak aims to expand its footprint in digital financial services, improving merchant payment solutions across India and beyond. The growing adoption of digital payments among SMEs further positions Mintoak as a crucial enabler in the fintech space.

4. Industry Insights and Future Outlook

4.1. Trends in the Merchant SaaS Industry

1. Increased Digitalization of SME Payments: Businesses are shifting from cash transactions to digital solutions for better financial transparency.
2. Rising Adoption of CBDC: Governments and financial institutions are actively exploring digital currency solutions to enhance financial inclusion.
3. Growth of Embedded Finance: Fintech companies are embedding financial services into platforms, making transactions seamless for merchants.

4.2. What This Acquisition Means for the Market

Mintoak’s acquisition of Digiledge signals a major shift in how merchant SaaS platforms are evolving. By integrating advanced payment solutions, Mintoak positions itself as a leader in the digital payments ecosystem.

5. Learning for Startups and Entrepreneurs

5.1. Strategic Acquisitions Drive Growth

Startups can scale faster by acquiring technology-focused companies that align with their business model.

5.2. Adapting to Market Needs

Understanding market trends, such as the shift toward digital payments, helps businesses stay competitive and relevant.

5.3. Leveraging Partnerships

Building strong partnerships with financial institutions ensures long-term sustainability and market expansion.

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