MIRA Money surpasses ₹250 crore AUM before FY 2025 ends

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MIRA Money, a technology-first investment management startup, has crossed ₹250 crore in assets under management (AUM) as of March 2025. This achievement underscores the rising demand for goal-based, curated investment portfolios in India. Founded in 2022, MIRA Money operates with a unique data-driven approach through its proprietary RAPID framework, offering ready-made investment portfolios. The company attributes this milestone entirely to organic growth, with no reliance on heavy marketing.

The startup provides a low-friction, high-trust digital investment experience for Indian retail investors. Co-founders Anand K Rathi (Chief Business Officer), Naveen Shetty (Chief Investment Officer), and Girish Ippadi (CEO) bring over 70 years of combined experience in investment management. MIRA Money’s strategy focuses on mutual funds, alternative investment funds (AIFs), portfolio management services (PMS), and international products.

With a steadfast commitment to investor trust and transparency, MIRA Money has now set an ambitious target to scale its AUM to ₹600 crore by the end of 2025. The company’s approach combines data analytics with disciplined active investing, ensuring efficient and unbiased portfolio management. As demand for structured digital investment solutions grows, MIRA Money continues to transform India’s wealth management landscape.

1. Introduction to MIRA Money

1.1 The Business Model

MIRA Money provides pre-built investment portfolios catering to short-term, medium-term, and long-term financial objectives. It follows a goal-based investment model where users select portfolios based on their financial aspirations rather than choosing individual funds. The platform curates these portfolios using a mix of equity and debt mutual funds, AIFs, PMS, and international funds.

1.2 Revenue Model and Growth Strategy

MIRA Money earns revenue primarily through advisory fees and commissions on investment transactions. Unlike traditional investment firms, it does not push high-commission products but follows a cost-efficient, unbiased model powered by data analytics. Its organic growth stems from strong investor engagement and a commitment to long-term portfolio performance.

1.3 Founders and Their Background

• Anand K Rathi (Co-Founder & CBO): A finance expert with extensive experience in investment advisory and wealth management.
• Naveen Shetty (Co-Founder & CIO): A seasoned investment strategist known for developing high-performance financial products.
• Girish Ippadi (Co-Founder & CEO): An expert in fintech solutions with a vision to simplify wealth management in India.

2. MIRA Money Surpasses ₹250 Crore AUM Before FY 2025 Ends

2.1 The Growth Milestone

As of March 2025, MIRA Money has successfully surpassed ₹250 crore in AUM. This milestone highlights the increasing adoption of structured, data-driven investment solutions among Indian investors.

2.2 Market Demand for Goal-Based Investing

The company’s success underscores a major trend in India’s investment ecosystem—a shift toward goal-based investing. Retail investors are now more inclined toward curated portfolios rather than selecting individual funds.

2.3 The RAPID Framework: MIRA Money’s Competitive Edge

MIRA Money’s proprietary RAPID framework ensures an efficient, transparent, and cost-effective investment process. It leverages a data-driven approach to select and manage funds, outperforming traditional investment strategies.

3. The Future of MIRA Money

3.1 Scaling to ₹600 Crore AUM

After reaching ₹250 crore, MIRA Money now aims to scale to ₹600 crore AUM by the end of 2025. The company’s growth strategy revolves around increasing investor trust, expanding its user base, and enhancing its technology-driven investment offerings.

3.2 Expansion Plans and Market Trends

MIRA Money is actively looking to expand its reach among young, digitally-savvy investors. As the Indian investment landscape evolves, platforms that offer low-friction, transparent, and technology-backed investment solutions are expected to dominate.

4. Learning for Startups and Entrepreneurs

4.1 The Power of Organic Growth

MIRA Money’s achievement proves that strong investor engagement and consistent content-led outreach can drive sustainable growth without excessive marketing expenses.

4.2 Data-Driven Investment Models

Startups in the fintech space can leverage data analytics to create efficient and unbiased investment solutions, improving investor trust and performance.

4.3 Customer-Centric Approach

The company’s emphasis on transparency and goal-based investing highlights the importance of understanding customer needs and building financial products accordingly.

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At The Startups News, we bring insightful updates on India’s startup ecosystem, covering milestone achievements, industry trends, and key market shifts. As MIRA Money surpasses ₹250 crore AUM, we continue to track the latest startup successes that define the future of investment and wealth management in India. Stay tuned for more business funding news, emerging startup trends, and in-depth industry analysis.