My Pahadi Dukan secures pre-seed funding from IPV

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My Pahadi Dukan, a direct-to-consumer (D2C) brand specializing in authentic Himalayan health and wellness products, has successfully secures an undisclosed amount in pre-seed funding from Inflection Point Ventures (IPV). The investment will be strategically utilized to strengthen marketing initiatives, optimize working capital, enhance operational efficiency, and improve IT infrastructure. Founded in 2021 by Himanshu Dua, Shubham Tandon, Rohan Sehgal, and Mohd. Anas Zubair, My Pahadi Dukan collaborates with over 20,000 farmers, self-help groups (SHGs), and cooperatives across nine Himalayan states and Bhutan. The brand has already shipped its products to more than 29 countries and completed over 16,000 orders. IPV recognizes the brand’s commitment to authenticity, sustainability, and community empowerment, making it a valuable player in the growing health and wellness industry, which is projected to reach $30 billion by 2026.

1. Introduction: My Pahadi Dukan Secures Funding

My Pahadi Dukan secures funding in its pre-seed round from Inflection Point Ventures (IPV), marking a significant milestone in its journey to scale operations and expand its presence in the Himalayan health and wellness sector. This funding will be utilized for marketing, strengthening its operational base, and upgrading its IT infrastructure.

2. My Pahadi Dukan’s Business Model

2.1 Direct-to-Consumer Approach

My Pahadi Dukan operates on a direct-to-consumer (D2C) model, enabling customers to access premium-quality Himalayan products directly through its platform.

2.2 Revenue Streams

The brand generates revenue through online sales via its official website and other e-commerce platforms. The premium pricing of its products, sourced directly from Himalayan farmers, ensures sustainable profitability.

3. The Founding Team and Their Vision

3.1 Founder Backgrounds

The startup was co-founded by Himanshu Dua (CEO), Shubham Tandon (CFO), Rohan Sehgal (CMO), and Mohd. Anas Zubair (CTO), each bringing expertise in business, finance, marketing, and technology.

3.2 Mission and Vision

The founders envision promoting authentic Himalayan wellness products while empowering local farming communities and SHGs.

4. Products and Services Offered

4.1 Himalayan Wellness Products

The brand offers a range of Himalayan health and wellness products, including coffee, ghee, honey, and herbal supplements.

4.2 Sustainability and Sourcing Model

The startup collaborates with 20,000+ farmers, SHGs, and cooperatives, ensuring ethical sourcing from nine Himalayan states and Bhutan.

5. Market Expansion and Global Presence

5.1 International Shipping and Distribution

The brand has shipped products to over 29 countries and fulfilled 16,000+ orders, highlighting its global appeal.

5.2 Growing Consumer Demand

Consumers are increasingly seeking authentic, natural, and sustainable wellness products, driving demand for My Pahadi Dukan’s offerings.

6. IPV’s Investment and Perspective

6.1 Investor’s Perspective

Mitesh Shah, Founder & CEO of IPV, expressed confidence in My Pahadi Dukan’s potential to scale and redefine the Himalayan wellness market.

6.2 Strategic Growth Support

IPV’s investment will help the startup enhance its marketing and operational capabilities, positioning it for long-term success.

7. Industry Insights and Growth Potential

7.1 Expanding Health and Wellness Industry

India’s health and wellness-focused food and beverage market is expected to reach $30 billion by 2026, growing at a CAGR of 20%.

7.2 Recognition and Grants

The startup has secured industry recognition, including the HDFC Parivartan Grant through IIT Mandi Catalyst and the RKVY-RAFTAAR Grant from the Ministry of Agriculture, Government of India.

8. Learning for Startups and Entrepreneurs

8.1 The Importance of Sustainable Sourcing

Startups focusing on sustainability and community engagement can create strong brand loyalty and differentiation.

8.2 Leveraging Investor Expertise

Securing funding from strategic investors like IPV can provide not only financial support but also crucial mentorship and market insights.

8.3 Scaling a Niche Business

Targeting a unique market segment, such as Himalayan wellness, can help startups establish a strong brand identity and attract loyal customers.

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