Outzidr Raises ₹27 Cr to Target Gen Z with Fast Fashion

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Outzidr, the breakout digital-first fashion label gunning for Gen Z wardrobes, has raises ₹27 crore (~$3.1 million) in a Pre-Series A round led by RTP Global. That’s not just funding — that’s a big, bold bet on a brand that’s rewriting the fast-fashion rulebook. Existing investor Stellaris Venture Partners also doubled down, signaling serious conviction in Outzidr’s disruptive pace and data-first playbook.

Founded in 2024 by fashion-tech veterans Nirmal Jain, Mani Kant Mani, and Justin Mario, the Bengaluru-based brand knows its target: young Indian women (18–28) looking for on-trend, affordable “going-out” wear. And it’s not just guessing — it’s testing. Outzidr runs on a “test-and-react” supply chain model, launching up to 2,000 fresh styles monthly across its D2C site and platforms like Myntra, Ajio, and Nykaa Fashion. Fast isn’t fast enough — they move at warp.

In just five months, Outzidr’s already won over 1 lakh customers, with retention rates 1.5x the industry norm — a stat that screams product-market fit. The fresh capital will help them open their first offline store by March 2026, expand design and tech teams, and gear up for scale.

And they’re not shy about it — the brand’s chasing a ₹100 crore annualised revenue run rate within 6–8 months. Sounds wild, but given the ₹50B market Indian fast fashion is becoming by FY31, it’s not far-fetched.

With speed, smarts, and a brand voice Gen Z actually listens to, Outzidr isn’t just joining the race — it’s trying to own the track.

1. Outzidr, Raises ₹27 Crore: Inside the Fashion-Tech Startup Disrupting Gen Z Style

1.1 Founders and Background Story

Outzidr was founded in 2024 by three industry veterans: Nirmal Jain, Mani Kant Mani, and Justin Mario. Nirmal Jain, a key force behind the brand, previously scaled Styli, a Middle East fashion label, to ₹800 crore in revenue within five years. He also co-founded Increff, backed by Peak XV, and held strategic roles at Myntra and McKinsey.

Mani Kant Mani was instrumental in driving Max Fashion’s digital and omnichannel strategy. Justin Mario, on the other hand, brings deep expertise in logistics and supply chain from his leadership roles at Aymakan and Styli. Their combined experience in retail, fashion tech, and supply chain forms the backbone of Outzidr’s agile and scalable model.

1.2 Launch and Initial Traction

The Bengaluru-based startup officially launched in February 2025, just months after its formation. Within five months, Outzidr acquired over 100,000 customers and launched over 8,000 styles. Its retention rate stands at 1.5x the industry average, a strong indicator of brand loyalty among India’s youth.

1.3 The Working Model

Outzidr follows a “test and quick react” model. It releases fashion styles in small batches to gauge real-time consumer response. Successful products are then scaled quickly. This demand-driven strategy minimizes inventory waste and ensures trending styles reach the market before competitors.

Its inventory turnover cycle is less than three weeks—a major achievement in an industry plagued by unsold stock and slow reactions. Outzidr’s hybrid manufacturing model, sourcing from nearly 30 factories in India and abroad, supports this nimble supply chain.

1.4 Revenue Model

The startup operates primarily via its D2C website and top e-commerce marketplaces like Ajio, Myntra, and Nykaa Fashion. It earns revenue by directly selling fashion-forward western wear to Indian women at Gen Z-friendly prices. College tops start at just ₹249, with partywear, travel outfits, and date-night looks forming key categories.

The brand targets a ₹100 crore annualised revenue run rate in the next 6–8 months. This aggressive target is driven by high SKUs (Stock Keeping Units), digital-first strategies, and scalable manufacturing.

1.5 Products and Services

Outzidr specializes in western wear for Gen Z women, primarily between ages 18–28. Its collections include:

• Party wear
• Brunch and casual outfits
• College and festival wear
• Date-night looks
• Vacation and travel apparel

It adds over 2,000 new styles monthly, or 500 per week, making it one of the fastest design-to-shelf fashion startups in India.

1.6 Key Funding Milestones

• Seed Round (2024): Rs 30 crore (~$3.5 Mn) led by Stellaris Venture Partners.
• Pre-Series A Round (2025): Rs 27 crore (~$3.1 Mn) led by RTP Global, with participation from Stellaris.

This takes the total funding raised by Outzidr to over Rs 57 crore (~$6.6 million) within its first year.

1.7 Problems Solved by Outzidr

1. Slow fashion cycles: By using the “test-and-react” model, Outzidr cuts lead times from months to weeks.
2. Inventory inefficiencies: Smaller batch testing helps avoid overstocking and reduces dead inventory.
3. Affordability gap: Outzidr bridges the price-style gap for fashion-conscious Gen Z women in Tier 1 and Tier 2 cities.
4. Lack of brand relevance: Traditional brands struggle to engage younger demographics. Outzidr’s voice is Gen Z-first.

1.8 Industry Growth & Market Trends

India’s fast-fashion industry is currently valued at $10 billion. According to RedSeer, it will grow to $50 billion by FY31, expanding at a CAGR of ~30%. This growth is driven by:

• Increased digital adoption
• Evolving fashion sensibilities
• Social media influence
• Rising disposable incomes

Gen Z, a digitally native generation, demands speed, variety, and value—three things Outzidr delivers exceptionally well.

1.9 Competitor Analysis

Direct Competitors:

• NEWME
• Zudio
• Style Union

Indirect Competitors:

• H&M
• Zara
• Urbanic

What sets Outzidr apart is its deep integration of analytics, localised manufacturing, and trend-first launches. While others depend on global collections, Outzidr operates like a tech company—data-first, fast, and feedback-responsive.

2. Journey of Outzidr: From Idea to India’s Gen Z Wardrobe

2.1 Founders’ Vision

The spark for Outzidr didn’t come from a boardroom brainstorm — it came from frustration. While working inside some of the world’s biggest fashion machines, the founders kept hitting the same wall: India’s young shoppers were hungry for western fashion that felt current, cool, and affordable. But the local market? Stuck. Trends trickled in too slow, prices stayed too high, and the vibe just didn’t match the pace or pulse of Gen Z. That disconnect? It wasn’t just noticeable — it was screaming for a fix. So, they built Outzidr to close the gap and flip the script on how fast fashion could work for India’s next-gen consumers.

Nirmal Jain led the vision to create an agile brand that reacts in real-time to what consumers want. “Outzidr is a brand that listens, learns, and reacts in real time,” says Jain. This mission is reflected in its high SKU velocity and responsiveness.

2.2 Building a Scalable Model

Outzidr invested early in tech-driven demand sensing, automated merchandising, and a decentralized supply chain. It partnered with nearly 30 factories within three months to keep supply flexible and scalable.

2.3 Brand Strategy

Outzidr’s branding is rooted in being “fresh, fast, and fearless.” With marketing focused on Instagram Reels, influencer collaborations, and fashion festivals, the brand has struck a chord with young shoppers.

It has already become a go-to destination for those looking for “going-out” wear—a category that merges party, travel, and casual social looks.

3. Future Roadmap and Expansion Plans

3.1 Offline Retail Plans

Outzidr will open its first exclusive offline store by March 2026. This move is aimed at creating an omnichannel experience for customers, blending digital reach with in-store touchpoints.

3.2 Hiring and Team Expansion

Funds from the recent round will be used to scale Outzidr’s design, technology, and operations teams. Talent acquisition is a top priority, especially in areas like AI-driven fashion trend forecasting and merchandising automation.

3.3 Tech and Supply Chain Innovation

Outzidr plans to move 90% of its manufacturing base to India within two years. It will also double down on its Just-In-Time (JIT) inventory approach to remain responsive to demand shifts.

4. Learning for Startups and Entrepreneurs

Outzidr’s journey offers several takeaways:

1. Solve Real Pain Points: Instead of replicating global models, Outzidr identified and addressed local pain points—slow design cycles, high prices, and inventory bloat.
2. Speed is Strategy: A fast turnaround cycle gave Outzidr an early mover advantage. Startups must build lean, reactive systems that evolve with demand.
3. Strong Founder-Market Fit: Founders with domain experience can navigate early challenges better and scale faster.
4. Data-First Operations: Tech isn’t just for product; it’s for backend too. Demand sensing and analytics drive smarter decisions.
5. Clear Brand Identity: Outzidr’s strong brand voice (Gen Z-focused, trendy, fun) helped it cut through the clutter.

About Foundlanes

This exclusive feature is part of Foundlanes continued coverage of India’s most exciting and disruptive startups across fashion, tech, D2C, and lifestyle sectors. TheStartupsNews.com is a dedicated news and startup stories platform covering the latest trends, insights, and stories from the Indian and global startup ecosystem. If you’re a founder, investor, or curious learner, follow us to stay updated with breakthrough innovations and fast-scaling Indian brands like Outzidr.