Primebook Raises $2 Mn fund from Inflection Point Ventures

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In a remarkable development in India’s edtech hardware space, Primebook raises fund worth $2 million in its latest Pre-Series A round. The funding, structured as a mix of equity and debt, was led by Inflection Point Ventures, with additional support from Auxano Capital, nexG Devices, and notable high-net-worth individuals such as EaseMyTrip cofounder Rikant Pittie and former Paytm COO Bhavesh Gupta. This fresh capital infusion marks a crucial milestone for Primebook, a homegrown brand known for manufacturing budget-friendly laptops tailored for students and light users.

The New Delhi-based startup aims to use this fund to strengthen its research and development division, introduce product innovations, and expand its presence across institutional channels. Founded in 2018 by Chitranshu Mahant and Aman Verma, Primebook is redefining the laptop market by integrating affordability with advanced technology. With their proprietary PrimeOS, an Android-based operating system for PCs, the company ensures seamless experiences for learners and professionals alike.

In the past year alone, Primebook has successfully sold over 35,000 laptops via its website and online marketplaces like Amazon and Flipkart. Priced between INR 11,000 and INR 16,990, the devices are bridging the digital divide in India. Backed by previous funding, including an INR 75 Lakh investment from Shark Tank India Season 2, Primebook has shown steady growth and now stands poised for greater impact in India’s startup ecosystem. This report delves deep into Primebook’s business model, its funding trajectory, product offerings, and what this funding round means for the future of Indian tech innovation.

1. Primebook Raises Fund: A Homegrown Tech Success

1.1 Startup Genesis and Vision

Founded in 2018 by Chitranshu Mahant and Aman Verma, Primebook emerged with a vision to democratize access to computing in India. The founders identified a pressing gap in affordable and high-performing laptops for students and educational institutions. They responded with a game-changing offering: low-cost laptops that run efficiently on PrimeOS, their custom-built Android operating system.

1.2 Product Offerings and Services

Primebook’s primary product is a lightweight, Android-powered laptop priced accessibly to cater to students, educational institutions, and budget-conscious users. PrimeOS enables a smartphone-like interface with PC-level functionality, optimized for educational and remote work needs. These laptops come preloaded with educational apps, making them ideal for digital learning.

1.3 Business and Revenue Model

The company operates on a direct-to-consumer model, selling through its website and major e-commerce platforms such as Amazon and Flipkart. It also earns revenue from B2B sales, targeting schools and institutions. Revenue primarily stems from hardware sales, with future plans to monetize through software and service subscriptions.

1.4 Previous Fundings and Growth Journey

Before the current round, Primebook raised INR 8.5 crore in equity and INR 8 crore in debt from various investors. Its appearance on Shark Tank India Season 2, where it secured INR 75 lakh, catapulted its visibility. Since then, the brand has scaled rapidly, leveraging strategic partnerships and marketplace sales to reach more than 35,000 households across India between June 2023 and 2024.

2. Funding Update: Primebook Raises Fund in Pre-Series A Round

2.1 Investor Consortium

In this fresh round, Primebook secured $2 million (INR 17 crore approximately), comprising both equity and debt. The round was spearheaded by Inflection Point Ventures, known for backing scalable tech ventures. Other investors include Auxano Capital, nexG Devices, and prominent angel investors like Rikant Pittie and Bhavesh Gupta.

2.2 Fund Utilization Strategy

Co-founder and CEO Chitranshu Mahant emphasized that the new capital will boost product development, expand institutional sales, and upgrade their after-sales service infrastructure. R&D is a primary focus as the company aims to improve its proprietary technology and build a stronger ecosystem around its laptops.

3. Primebook’s Market Position and Sales Performance

3.1 Sales Traction

Primebook’s affordability and functionality have made it a favorite among Indian households. Between 2023 and 2024, over 35,000 laptops were sold via Amazon, Flipkart, and their official website. Their aggressive pricing strategy — INR 11,000 to INR 16,990 — enables mass market adoption.

3.2 Institutional Expansion

Besides retail, Primebook plans to strengthen its B2B outreach. Targeting schools, government institutions, and NGOs, the brand aims to drive adoption at scale. Their Android-based system allows easy integration into various digital education setups, making them suitable for e-learning programs.

4. Primebook’s Competitive Edge and Innovation

4.1 Unique Value Proposition

What sets Primebook apart is its custom PrimeOS, which combines the flexibility of Android with the productivity of a traditional desktop. This hybrid approach supports multitasking, app compatibility, and ensures low system requirements.

4.2 Founder Insights

According to Mahant, their vision is to make Primebook the go-to brand for every student, professional, and digital-first family. He believes that Primebook’s blend of innovation, accessibility, and affordability will make it a leader in the Indian laptop market.

5. Broader Impact and Industry Relevance

5.1 Contribution to Digital India

As the government pushes for Digital India, startups like Primebook are instrumental in driving affordable access to technology. Their localized manufacturing model also supports Make in India initiatives, enhancing self-reliance.

5.2 Role in Education and Skill Development

By providing low-cost laptops that are tailored for learning, Primebook is actively contributing to digital education, especially in rural and semi-urban areas. Their devices help bridge the digital divide and support e-learning models across state-run institutions.

6. Learning for Startups and Entrepreneurs

6.1 Addressing Real Market Needs

Primebook’s journey teaches us that identifying and solving a genuine problem can lead to scalable success. They spotted a need — affordable laptops — and built an innovative product around it.

6.2 Leveraging Strategic Capital

The startup used its previous funding wisely to build traction, gain market trust, and attract institutional sales. This shows the importance of efficient capital utilization.

6.3 Building a Strong Tech Foundation

Custom-built software like PrimeOS created product differentiation and loyalty. Startups must invest in proprietary tech if they aim for long-term retention.

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