QuickShift Raises ₹22 Crore Funding From Atomic Capital

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Mumbai, 11th November 2025: QuickShift Raises ₹22 Crore Funding, marking a milestone for the rapidly emerging player in India’s D2C fulfillment arena. The pre-Series A round, led by Atomic Capital with participation from Axilor Ventures and other prominent investors, underscores strong confidence in QuickShift’s AI-driven approach. The timing couldn’t be better QuickShift is ramping up its tech-heavy fulfillment platform to tackle the notorious logistical headaches that Indian brands face daily.

This infusion of capital will turbocharge leadership hiring, operational expansion, and geographic outreach across North and South India. QuickShift’s plug-and-play system fuses technology, infrastructure, and logistics, giving brands unprecedented control over inventory, orders, and deliveries. CEO Anshul Goenka proudly reveals some eye-catching figures: a 100% ARR increase over the past year, core operations up by 50%, and new initiatives more than doubling. Atomic Capital, led by Apoorv Gautam, brings more than funding, they provide strategic guidance, enabling QuickShift to navigate the e-commerce surge with agility and speed.

1. Introduction

1.1 Overview of the Funding Announcement

QuickShift’s ₹22 crore pre-Series A isn’t merely about capital, it’s a vote of confidence in its AI-first model for D2C fulfillment. With backing from Axilor Ventures and other investors, this round validates the startup’s strategy of weaving technology, logistics, and infrastructure into one seamless platform. Expect faster innovation, scaled operations, and expanded regional presence as QuickShift gears up to assert itself in a fiercely competitive market.

1.2 Significance for Indian Startups

This funding reflects a larger trend: investors increasingly favor startups that combine technological sophistication with operational precision. QuickShift’s AI-driven model equips brands to manage sprawling inventories, accelerate fulfillment, and deliver exceptional customer experiences, a blueprint rapidly becoming the gold standard for D2C success in India.

2. Background of QuickShift

2.1 Founding and Vision

Founded by Anshul Goenka, QuickShift emerged to untangle the chaos of D2C fulfillment. Goenka envisioned a platform where technology, logistics, and infrastructure converge seamlessly, enabling brands to operate across multiple channels without the operational headaches that typically slow growth.

2.2 Core Offerings

QuickShift offers a plug-and-play solution granting brands full control over inventory, orders, and deliveries. It integrates smoothly with marketplaces like Amazon, Flipkart, and Meesho, as well as quick-commerce players including Blinkit, Zepto, Swiggy, JioMart, and BigBasket. The result: faster fulfillment, appointment-based deliveries, and real-time operational insights a strong competitive edge in India’s fast-paced e-commerce market.

2.3 Growth Metrics

Currently, QuickShift manages over 3 lakh B2C shipments, 7 lakh marketplace orders, and 5,000 quick-commerce PO replenishments monthly. Serving 100+ D2C and enterprise brands, the company records 75% year-on-year growth, a clear indicator of operational excellence and market trust.

3. Revenue and Business Model

3.1 Revenue Streams

QuickShift generates revenue through service fees encompassing fulfillment, inventory management, logistics integration, and multi-channel support. Its scalable model caters to both SMBs and large enterprises without increasing operational complexity.

3.2 Value Proposition

Brands experience fewer operational headaches, faster deliveries, and seamless multi-channel control. AI-driven insights allow real-time decision-making, helping businesses stay agile while maintaining high customer satisfaction.

4. Funding and Strategic Support

4.1 Details of the Funding Round

The ₹22 crore pre-Series A, led by Atomic Capital and supported by Axilor Ventures, is earmarked for AI upgrades, scaling operations, leadership hiring, and geographic expansion.

4.2 Role of Atomic Capital

Atomic Capital, under Apoorv Gautam, provides more than funding. Its “operating VC” approach combines mentorship, strategic guidance, and hands-on support. With a ₹400 crore fund corpus, Atomic Capital identifies high-potential startups like QuickShift to achieve operational excellence.

4.3 Investor Perspective

Gautam emphasizes the post-pandemic boom in India’s online consumer market. QuickShift, as an early mover in AI-driven fulfillment, is uniquely positioned to scale across North and South India and enable global shipments for Indian suppliers and SMBs alike.

5. Operational Infrastructure

5.1 Fulfillment Centers

QuickShift operates seven fulfillment centers covering 29,000+ pincodes. Major hubs are in NCR, Mumbai, Bengaluru, and Kolkata, with new centers planned for Hyderabad, Chennai, Ahmedabad, Lucknow, and Indore. This network ensures timely processing and reliable deliveries at scale.

5.2 Technology Integration

Its AI-powered platform enables real-time tracking, automated inventory updates, and seamless integration with marketplaces and quick-commerce platforms. By reducing operational errors and boosting customer satisfaction, QuickShift provides brands with a tangible competitive advantage.

6. Market Opportunity and Industry Trends

6.1 E-commerce and D2C Growth

India’s e-commerce boom, fueled by D2C adoption and digital penetration, demands integrated fulfillment solutions. QuickShift empowers brands to manage complex multi-channel operations while meeting sophisticated consumer expectations.

6.2 Competitive Landscape

While competitors like Delhivery, Shadowfax, and Xpressbees exist, QuickShift differentiates itself through AI-led operations, operational scale, and marketplace integration.

6.3 Industry Trends

AI-led logistics, hybrid fulfillment models, hyper-fast delivery expectations, and global e-commerce expansion emphasize the need for tech-backed operational efficiency. Startups combining innovation with flawless execution like QuickShift are poised to lead.

7. Founder Insights and Company Vision

7.1 Anshul Goenka’s Perspective

Goenka highlights a 100% ARR growth, 50% growth in core operations, and more than doubling of new initiatives. Operational efficiency and tech adoption remain at the core of QuickShift’s strategy.

7.2 Strategic Goals

The company plans geographic expansion, AI platform enhancement, and empowering brands to deliver exceptional experiences. The long-term vision: a scalable, full-stack fulfillment ecosystem spanning India and beyond.

8. Problems Solved by QuickShift

8.1 For Brands

QuickShift Raises ₹22 Crore Funding to tackle key operational challenges that often slow down growing businesses. QuickShift simplifies inventory management, automates order processing, and removes operational bottlenecks—giving brands a unified platform to manage all channels efficiently.

8.2 For Consumers

QuickShift also enhances the customer experience by making deliveries faster and more reliable. Customers enjoy faster deliveries, reliable tracking, and seamless service ensuring a consistently satisfying shopping experience.

9. Learning for Startups and Entrepreneurs

• Strategic Use of Funding
  Smart allocation of funding in technology and operations accelerates growth while strengthening trust with customers and partners.
• Tech-Driven Operational Excellence
  Integrating AI and advanced tech addresses complex challenges and differentiates startups from competitors.
• Geographic and Market Expansion
  Careful, phased expansion ensures sustainable growth without compromising service quality.
• Founder Vision and Leadership
  A strong vision, decisive leadership, and alignment among teams, investors, and customers as seen in Goenka’s approach fuel consistent growth and market confidence.

About Foundlanes

At foundlanes.com tracks India’s startup ecosystem with stories, insights, and funding updates. QuickShift Raises ₹22 Crore Funding demonstrates how AI-driven fulfillment is transforming D2C operations. By highlighting emerging startups and investment trends, the platform ensures entrepreneurs, investors, and enthusiasts stay ahead in a rapidly evolving market.