Roomstory.ai Secures Rs 3 Crore Funding for AI Interiors

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Roomstory.ai, self-styled as India’s inaugural AI-powered shopping assistant for interiors, just locked in Rs 3 crore in a pre-seed round. The lead investor? Rukam Sitara Fund, with angel investor Aakash Anand (the mind behind Bella Vita Organic) and Wolfpack Labs also throwing their weight behind it. This cash injection will turbocharge their AI tech, roll out sleek web and mobile platforms, and grow their community of hardcore interior design fans.

Launched by architect-entrepreneurs Ekatva Jain (CEO), Sahil Lunia (Chief Design Officer), and Punit Jain (COO), Roomstory.ai fuses tech savvy with design chops. Picture a Pinterest vibe—but better—where you don’t just admire stunning interiors; you can buy every item instantly through direct retail links. Given that India’s interior design market is zooming toward $38.2 billion by 2027, growing at a furious 30% annually, this commerce-first gambit feels perfectly timed.

Investors aren’t shy about calling Roomstory.ai a game-changer, tapping into how people now crave visual-first, AI-powered discovery when shopping for their homes. The startup’s fresh take aims to break down the barriers between dreaming about a space and actually furnishing it.

1. Introduction to Roomstory.ai and Its Innovative AI Interiors Platform

Roomstory.ai isn’t just another interior design startup—it’s a bold experiment marrying sophisticated AI with genuine design expertise. Imagine scrolling through impeccably styled rooms, and with one tap, owning every piece you see. It’s solving a headache we all know too well: how to jump from inspiration to purchase without the usual hassle.

What Truly Separates Roomstory.ai?

What truly separates Roomstory.ai is its Pinterest-esque interface, but it’s not just pretty pictures. The platform champions an “inspiration-first commerce” approach, erasing the old friction between browsing and buying. The result? A silky-smooth user journey where admiration naturally flows into acquisition.

2. Founders’ Background and Vision

At its core, Roomstory.ai rides on the brains and experience of three architect-entrepreneurs: Ekatva Jain, Sahil Lunia, and Punit Jain. Together, they’ve clocked over a decade and more than 100 interior projects. Their architectural background isn’t a gimmick—it’s the bedrock of the platform’s authenticity and design finesse.

Ekatva Jain is blunt: “Most platforms make you pick between inspiration or shopping. Roomstory hands you the tools to do both seamlessly, wherever you prefer to shop.” Their mission? Democratize interior design with AI, making it accessible and doable for everyone—not just the elite.

3. Working Model and Revenue Generation

Roomstory.ai’s model is refreshingly simple yet clever. Commerce-first, powered by AI discovery and rock-solid retail partnerships. Users browse eye-catching interiors, click on items, and buy instantly via affiliate links. The startup earns commissions on these sales, tying their success directly to users’ happiness.

But it’s not a cold transaction machine. AI learns from your tastes and behaviors, curating recommendations that feel personalized, relevant, and downright intuitive. That blend of design sensibility and machine learning isn’t just smart—it’s downright stylish, boosting engagement and sales.

4. Details of the Funding Round

That Rs 3 crore pre-seed raise, helmed by Rukam Sitara Fund, signals serious faith in Roomstory.ai’s potential. Angel investor Aakash Anand and Wolfpack Labs also jumped in. These funds will beef up AI, launch polished digital products, and nurture a passionate interior design community.

Archana Jahagirdar, Rukam Sitara’s founder, nailed it: “Roomstory is the bold, intuitive startup we love—deep design roots powered by cutting-edge AI.” It’s a clear sign investors see AI startups like this reshaping the consumer landscape.

5. Addressing Market Needs and Solving Problems

Anyone who’s ever tried decorating knows the grind—fall in love with a room, then spend hours hunting down each piece separately. Roomstory.ai tackles this head-on, combining inspiration and instant purchase into one seamless flow.

This slashes friction, trims wasted time, and appeals across the board—from novices fumbling around to pros hunting for efficiency. Embedded product links within styled rooms transform shopping from chore to joy.

6. Industry Growth Trends and Market Potential

The AI interiors sector isn’t merely growing—it’s exploding. Globally, the home decor market sits north of $800 billion. India? On pace for a staggering $38.2 billion by 2027, expanding at a dizzying 30% CAGR. Add furniture and decor, and you’re eyeballing a $76 billion opportunity.

This boom rides on surging incomes, broader internet reach, and a big shift to digital, AI-enhanced shopping. Roomstory.ai’s timing feels less like chance, more like smart, savvy market reading.

7. Competitive Landscape: Direct and Indirect Competitors

Roomstory.ai plays in a fierce arena, but it’s carved a unique spot. Direct competitors like Livspace and HomeLane offer interior design services, but mostly lack Roomstory’s AI-powered shopping integration.

On the indirect front, big e-commerce players like Amazon and Flipkart flood furniture and decor markets but don’t nail styled room discovery or AI-driven inspiration. Roomstory’s distinct combo of AI, design integrity, and commerce-first approach makes it stand out in a jam-packed field.

8. Journey and Background of Roomstory.ai

The founders’ journey began deep in architectural trenches, frustrated by how awkward and fragmented interior shopping often felt. This irritation sparked their vision: a tech-meets-design platform to make interiors discovery and shopping frictionless.

After months of grinding through research and development, Roomstory.ai emerged—powered by AI, grounded in authentic design, and driven by entrepreneurial grit.

9. Future Plans and Growth Strategy

Flush with fresh capital, Roomstory.ai is gearing up to launch its website and mobile apps. Scaling AI for deeper personalization is top priority, alongside knitting together a vibrant community of design devotees.

They’re also expanding their retail partner roster, adding variety to their catalogs. Expect aggressive influencer partnerships, targeted marketing blitzes, and smart data crunching to fine-tune user engagement and boost monetization.

10. Learning for Startups and Entrepreneurs

Roomstory.ai’s story teaches hard lessons: pinpointing a genuine consumer pain point—the gap between inspiration and purchase—unlocks gold. Mixing domain expertise (architecture) with tech isn’t just savvy; it’s a serious competitive edge.

Bringing aboard investors aligned with your vision? Absolutely essential. Rukam Sitara Fund’s backing is more than money—it’s validation and mentorship.

Finally, jumping on AI and visual-first discovery isn’t a fad. It’s survival, in an era where consumer habits shift fast and technology races ahead.

Conclusion

Roomstory.ai’s Rs 3 crore pre-seed funding isn’t just a number—it’s a landmark moment in AI interiors. By fusing AI-powered discovery with instant shopping, this startup is rewriting how we imagine and outfit homes. Armed with sharp investors, design-savvy founders, and a booming market, Roomstory.ai is blazing a trail for startups that dare to mix technology with design, solving real problems and capturing massive opportunities.

About Foundlanes

At foundlanes.com remains a go-to pulse check for India’s startup scene and beyond. Highlighting ventures like Roomstory.ai showcases how AI startups disrupt old-school industries like interior design. Covering funding, innovation, and growth, it’s a beacon for entrepreneurs and investors hungry for insight in this fast-moving space.