Shark Tank India’s Snitch partners with ClickPost logistics platform

161

“Snitch partners with ClickPost” isn’t some quiet backend upgrade—it’s a tactical play. Fast fashion doesn’t survive on looks alone. Snitch knows that keeping promises on delivery and experience is everything.

1. Startup background

1.1 Founding and model

Back in 2020, Siddharth R Dungarwal rolled the dice with Snitch. Born in Bengaluru and built with a D2C soul, Snitch didn’t start online—it had B2B roots. Then COVID hit, and with a pivot sharper than a runway turn, Snitch went full throttle into D2C. Every 15 days, a fresh drip of designs dropped, speaking Gen Z’s language.

1.2 Revenue and growth metrics

In just a few calendar flips, Snitch leapt from ₹11 crore in FY21 to ₹243 crore in FY24. And that’s not even the full picture. FY25 has already seen it crack the ₹500 crore ceiling. They didn’t just grow—they roared into profitability in FY24, clocking ₹4.4 crore net. Now, they’re looking to double their footprint and punch harder on omni.

2. Funding and valuation

June 2025. Snitch scores ₹340 crore in Series B. This isn’t chump change. It’s fresh fuel from 360 One Asset and fellow believers like SWC Global, IvyCap, and Ravi Modi’s family office. The brand’s valuation rockets from ₹500 crore to a hefty ₹2,500 crore.

That capital isn’t idling. It’s earmarked to:

• More than double its offline store count.
• Step into the ultra-competitive quick commerce game.
• Broaden its portfolio with lifestyle extensions.
• Dip its toes into global waters.

3. Partnership with ClickPost

3.1 Motivation

Mahadevan Pillai, Snitch’s logistics czar, calls it like it is: “If you’re slow, you’re dead.”

ClickPost—helmed by Naman Vijay and crew—connects every logistical dot: warehousing, last mile, returns. They don’t just move boxes—they automate chaos.

3.2 What Snitch gains

• Unblinking order visibility.
• Data-fueled insights to weed out weak courier partners.
• Return logistics that don’t suck.

It’s exactly the kind of muscle Snitch needs to keep its cross-channel customer promise.

3.3 Strategic timing

The timing’s spot-on—fresh funding. Ambitious expansion. By early Q3, Snitch plans to light up 32 omni-enabled outlets. Logistics has to move in lockstep—and now, it can.

4. Industry context and trends

4.1 India’s fast-fashion surge

India’s fast fashion isn’t cooling off. With players like Zara, H&M, and Zudio duking it out, Snitch is dancing a different beat: frequent drops, India-first vibe, and fierce price agility. And Gen Z? They’re loving it.

4.2 Omnichannel logistics pressure

Gone are the days when brands could treat physical and digital as separate planets. Today’s buyer wants one smooth orbit. That means deliveries on demand, hassle-free returns, and no guessing games. Enter ClickPost.

4.3 Supply chain as differentiator

Pillai makes it clear—this isn’t a cost centre anymore. It’s your brand’s spine. Fast, visible, and reliable supply chains are the new battleground.

5. Competitor landscape

5.1 Direct competitors

Zudio’s got reach. H&M and Zara? Legacy scale. But Snitch holds a leaner playbook and speedier reflexes.

Other D2C names—Bewakoof, Bombay Shirt Company—aren’t standing still either. But Snitch’s backend is now a secret weapon.

5.2 Indirect rivals

Platforms like Myntra, Ajio, and even quick commerce upstarts are nibbling at the edges. But Snitch’s full-stack control and data-rich omnichannel model keep it sharp.

6. Founder and leadership profile

Siddharth Dungarwal doesn’t play it safe. Before Snitch, he flirted with footwear and accessory ventures. But it’s Snitch that caught fire—and Shark Tank India noticed. A ₹1.5 crore deal for 1.5% equity got inked.

He still runs things up close. New drops every 15 days. Pulse-checking customer feedback. It’s fast fashion with startup DNA. His right hand? Mahadevan Pillai—chief architect of Snitch’s logistics upgrade.

7. Business and revenue model

7.1 Omni-channel retail

Snitch’s mix:

• Offline stores? From ~59 to over 100 by year-end.
• Their digital platforms pull 35–60% of revenue.
• Marketplaces like Myntra bring in another 5–20%.

7.2 Product strategy

Snitch runs on micro-drops, low shelf-life, and trend velocity. Average ticket size hovers around ₹1,200+. Over 40% are repeat customers. NPS scores? Let’s just say, they don’t need to buy reviews.

7.3 Tech-driven operations

Their edge isn’t just in clothes—it’s in code. AI forecasts, SMS/WhatsApp-based retention funnels, and digital-first store pilots are all part of the mix.

7.4 Financial performance

FY24? ₹243 crore topline, ₹4.4 crore net. FY25? Already north of ₹500 crore—and the goal is ₹900 crore.

8. Expansion plans

8.1 Offline growth

They’re gunning for 100+ stores by December. Q3 sees a wave of omni rollouts—32 new outlets syncing online and physical.

8.2 Quick commerce

They’re not watching the Q-commerce boom from the sidelines. Expect 30–60-minute fashion drops soon.

8.3 Product diversification

From plus-size (Snitch Plus) to innerwear and lifestyle pieces, they’re covering new terrain.

8.4 Global pilots

Global is no longer a dream—it’s queued. Select overseas tests are already underway.

8.5 Tech and sustainability

Snitch is weaving tech into every thread: AR try-ons, AI-powered inventory, and sustainable sourcing are all in play.

9. Story behind the journey

They kicked off as a humble B2B outfit in 2019, pulling ₹17 crore. COVID was the inflexion point. They zagged into D2C and never looked back. Shark Tank catapulted their visibility. The formula? Speed + feedback + execution. And now, logistics.

10. Why “Snitch partners with ClickPost” matters

Let’s break it down:

• Speed without control? Chaos.
• Volume without visibility? Disaster.
• Offline scale without logistics? Dead end.

This Snitch partners with ClickPost deal turns Snitch into a full-stack, fulfilment-strong beast.

11. Conclusion and learning

Snitch partners with ClickPost isn’t just logistics. It’s a strategy. It’s survival. As Snitch inches toward IPO-ready maturity, this infrastructure shift could be what separates “fast fashion” from “sustainable scale.”

Learning for Startups and Entrepreneurs

• Logistics isn’t optional—it’s oxygen.
• Tech is your multiplier. Don’t ignore it.
• Expansion without visibility is a trap.
• Partner smart. Build fast. Learn faster.
• Every rupee raised must fuel real capabilities, not vanity.

About Foundlanes

At foundlanes.com, we don’t just report—we decode. This Snitch–ClickPost partnership is more than a footnote. It’s a blueprint for what modern, fast-moving brands must build behind the scenes.

If you’re scaling, selling, or just starting, watch this space. Snitch just redefined the game.