Stance Health raises $1M for musculoskeletal care in India

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Stance Health, a Bengaluru-based healthtech startup focused on musculoskeletal (MSK) care, raises $1 million in a pre-seed funding round led by General Catalyst. Other investors include Antler, DEVC, and EX Capital (founded by Sword Health’s leadership), alongside angel investors such as Sriharsha Majety and Nandan Reddy (Swiggy co-founders) and Kulin Shah (Onsurity co-founder).

The company will use the funds to scale its technology-driven MSK care model, expand its proprietary platform, and establish multidisciplinary MSK centers across Bengaluru and other major Indian cities. With over 12,000 therapy sessions conducted so far, Stance Health is on a mission to standardize and enhance MSK treatment through AI-based motion sensors, objective strength assessments, and structured treatment pathways. The startup aims to provide a comprehensive, omnichannel solution that integrates clinical expertise, rehabilitation, and advanced diagnostics to improve long-term recovery outcomes.

1. Stance Health’s Working Model and Vision

1.1 Technology-Driven MSK Care Model

Stance Health bridges the gap in India’s fragmented MSK care system by combining medical expertise, rehabilitation specialists, and AI-powered diagnostics. The company follows an omnichannel approach, offering in-person therapy at physical centers and digital solutions for remote treatment. This hybrid model ensures accessibility and continuity of care for patients suffering from chronic MSK conditions, sports injuries, and post-surgical rehabilitation needs.

1.2 Revenue Model and Market Positioning

The startup operates on a subscription-based and pay-per-session model. It offers structured treatment programs tailored to individual needs. Patients can opt for customized therapy plans that include AI-driven assessments, guided physiotherapy, and real-time progress tracking. Stance Health’s approach ensures higher patient retention, with reported engagement rates up to three times the industry average.

2. Funding and Investor Confidence

2.1 Strategic Investment and Use of Funds

Stance Health raises $1M for musculoskeletal care in India. The startup will focus on:

• Expanding its MSK centers in Bengaluru and other cities
• Enhancing its proprietary AI-powered rehabilitation platform
• Hiring skilled medical and rehabilitation professionals
• Strengthening patient engagement through hybrid care solutions

2.2 Support from Leading Investors

General Catalyst, a renowned Silicon Valley-based venture capital firm, led the round. Other investors, such as Antler and DEVC, recognize Stance Health’s potential to revolutionize India’s MSK care market. Angel investors, including Swiggy co-founders Sriharsha Majety and Nandan Reddy and Onsurity’s Kulin Shah, bring strategic guidance to scale operations.

3. Founders’ Background and Startup Journey

3.1 Visionaries Behind Stance Health

Stance Health was founded in 2024 by Rohit Arora and Ninad Karandikar, both of whom bring extensive experience in healthcare innovation. Rohit Arora, CEO, has a strong background in healthtech and digital healthcare transformation. Ninad Karandikar, co-founder, has expertise in physiotherapy and rehabilitation, ensuring that Stance Health delivers clinically effective solutions.

3.2 Bridging the Gaps in MSK Treatment

The founders identified critical gaps in India’s MSK care ecosystem, including lack of standardization, limited access to quality rehabilitation, and insufficient technological integration. Their goal is to create a structured, data-driven MSK treatment approach that provides personalized recovery pathways.

4. Services and Innovations Offered by Stance Health

4.1 AI-Powered Rehabilitation Framework

Stance Health integrates AI-based motion sensors, strength assessments, and digital therapy tracking to ensure precise and measurable rehabilitation outcomes. Patients follow a structured three-phase recovery process:

• Reassess: Comprehensive diagnosis and objective strength assessments
• Restore: Personalized therapy plans guided by physiotherapists
• Reignite: Advanced mobility and strength training for long-term recovery

4.2 Hybrid Omnichannel Model for Patient Engagement

Unlike traditional physiotherapy centers, Stance Health offers both physical and virtual care solutions. This ensures better patient compliance, flexibility, and improved treatment adherence.

5. Industry Insights and Market Trends

5.1 Growing Need for MSK Solutions in India

The MSK care segment in India remains largely unorganized, with most treatments reliant on unstructured physiotherapy sessions. Stance Health aims to standardize and improve accessibility to high-quality rehabilitation solutions.

5.2 Role of AI in Healthcare Innovation

AI-driven healthcare solutions are transforming patient care across the globe. Stance Health’s AI-powered assessments and digital monitoring improve accuracy in rehabilitation, leading to faster recovery and reduced chances of relapse.

6. Learning for Startups and Entrepreneurs

6.1 Identifying Market Gaps and Solving Real Problems

Stance Health successfully addresses an existing gap in the healthcare sector. Entrepreneurs should focus on real-world pain points and create innovative solutions that improve accessibility and efficiency.

6.2 Leveraging Technology for Scalability

By integrating AI and digital tracking, Stance Health ensures higher patient engagement and better treatment outcomes. Startups should prioritize scalable technology to enhance user experience and operational efficiency.

6.3 Building a Strong Investor Network

Stance Health raises funding from reputable investors by showcasing a compelling vision and a clear roadmap. Early-stage startups should actively seek strategic investors who bring industry expertise and growth support.

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