The Artment Raises ₹10 Crore to Boost Lifestyle Brand

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Contemporary home décor and lifestyle brand The Artment Raises ₹10 Crore, securing a pre-Series A round led by Inflection Point Ventures (IPV) through its IPV International arm using GIFT City structure. The capital also came from Siyaram Family Office, ESV, Capitar Ventures and other backers.

The Artment will deploy these funds toward category expansion, scaling its ‘Art Lab’ tech platform, and expanding channels across India. Founded in 2019 by engineer duo Aditya Agarwal and Aanchal Agarwal, the brand blends consumer analytics with design intelligence to make art-inspired décor accessible and affordable. With the company claiming EBITDA-positive status and targeting a ₹100 crore ARR within six months from its current ₹5 crore mark, this round signals strong investor faith in the Indian home-and-living sector’s evolution.

1. Introduction

In essence, The Artment Raises ₹10 Crore becomes far more than just another funding headline, it represents a shift in how Indian lifestyle brands approach design, data and market access. The brand positions itself at the convergence of art-centric living and mass-market affordability. Founded in 2019 by Aditya Agarwal and Aanchal Agarwal, The Artment has steadily built a reputation for making artistic décor more democratic in India. The funding round reinforces that investors are backing not only growth but also intelligent product strategies grounded in consumer insight. With this infusion, the company is poised to deepen its “Art Lab” capabilities, expand into new channels, and scale beyond niche categories toward a broader lifestyle platform.

2. Company Background & Founding Journey

2.1 Origins

The Artment was born out of a simple observation: many Indian homes yearn for quality décor but face entry barriers of price, style and availability. Aditya Agarwal and Aanchal Agarwal, both engineers, founded the brand in 2019. Their vision: to merge artistic expression with everyday functionality. Their early years focused on product-market fit within niche décor categories that married global design cues with Indian sensibilities.

2.2 Early Growth

In the initial phase, the founders built a robust supply-chain network spanning key manufacturing hubs such as Moradabad, Khurja, Firozabad and Jodhpur. They also invested in data-driven design via their in-house Art Lab infrastructure, allowing them to decode consumer trends and launch collections accordingly. This groundwork placed The Artment ahead in a crowded home décor market.

2.3 Recent Milestones

According to company claims, The Artment now operates at approximately ₹5 crore annual recurring revenue (ARR) and is EBITDA positive. With the latest funding round, the company is setting its sights on achieving ₹100 crore ARR in the next six months. The investment round led by IPV underscores investor confidence in the brand’s ability to scale smartly.

3. Business Model & Product Offering

3.1 Product Proposition

The Artment’s design philosophy is clear: art-inspired décor that is usable, stylish and affordable. The product mix spans wall art, table-top décor, lighting, furniture accents and kitchen-bar lifestyle accessories. Unlike premium luxury décor brands, The Artment aims for accessibility, making aspirational design available to everyday consumers.

3.2 Technology & Design Intelligence

At the heart of the brand lies the Art Lab, a proprietary technology and analytics platform that captures consumer preferences, trend signals and design performance. As the brand’s CEO, Aditya Agarwal, says: “At Artment, we invested early in building a strong data analytics infrastructure called Art Lab, which powers our ability to launch the right assortment efficiently and stay close to evolving consumer preferences.” The funding will help deepen these analytics, enabling sharper design launches and better alignment with consumer needs.

3.3 Revenue Streams & Channel Strategy

Revenue comes from direct-to-consumer online sales, omni-channel distribution and selective offline listings. The Artment also plans category expansion moving beyond décor into adjacent lifestyle segments. The raised funds will support expansion into new channels, strengthen manufacturing capacity and extend reach beyond metro centers into tier-2, tier-3 and “Bharat” markets.

4. Problem Being Solved

4.1 Accessibility of Design

India’s home-and-living segment has long been served either by unorganised local crafts or high-end imports. Many consumers lacked affordable access to artistic living products. The Artment addresses this gap by delivering design-led décor at accessible price points.

4.2 Data-Driven Product Fit

Many décor brands launch collections based on aesthetic impulses rather than consumer insight. The Artment’s Art Lab system changes this by using data to guide design, SKU mix and go-to-market timing reducing waste and improving relevance.

4.3 Omni-Channel Reach Beyond Metros

While urban India sees premium décor growth, large parts of the country remain under-penetrated. Founder Aditya Agarwal notes: “This round will help us go deeper into our Art Lab processes … while strengthening our brand’s mission of bringing art into people’s homes across multiple lifestyle categories.” By expanding channels, The Artment seeks to capture value conscious consumers outside major cities.

5. Industry Context & Market Trends

5.1 Market Size & Growth

India’s home-and-living market is estimated at around USD 3.7 billion and is growing at an annual rate of about 15 percent, with approximately 12 percent of sales occurring online. This growth is driven by urbanisation, rising disposable incomes and stronger aesthetic aspirations among consumers. The Artment enters this space at a timely moment.

5.2 Premiumisation and Self-Expression

According to Investor Vinay Bansal of Inflection Point Ventures: “The home and Living sector in India was often overlooked by consumers in the past, however … we have seen a shift towards more premiumisation and self-expression, where people are ready to pay for higher quality, artisanal and aesthetic products.” The Artment aligns with this shift by making design relevant to everyday living.

5.3 Data, D2C and Digital Brands

Direct-to-consumer brands are redefining décor categories in India. They leverage online reach, analytics and supply-chain efficiency to scale faster. The Artment’s model, built on analytics and design intelligence, gives it an edge in a category that is still relatively underserved.

6. Competitive Landscape

6.1 Organised Decór and Lifestyle Players

Brands such as Urban Ladder, Home Centre and global players operate across furniture and décor segments. These brands often focus more on furniture or premium urban consumers. The Artment differentiates by targeting faster-moving décor, lifestyle accessories and value-conscious segments.

6.2 Unorganised Local Market

A large portion of décor consumption remains in unorganized channels local artisans, street vendors and independent shops. The Artment formalises this by merging regional craftsmanship with organized manufacturing, bringing hygiene, aesthetics and access together.

6.3 The Artment’s Unique Position

By combining design intelligence, tech infrastructure and aggressive growth plans, The Artment positions itself differently. While others scale through wider furniture offering or offline expansion, The Artment focuses on curated décor, data-led launches and accessible aesthetics giving it a potential first-mover advantage in value lifestyle décor.

7. Funding Round & Investor Sentiment

7.1 Details of the Raise

The Artment raised ₹10 crore in a pre-Series A round. Led by IPV through IPV International (GIFT City), this round also included Siyaram Family Office, ESV, Capitar Ventures and others. The funding will support category expansion, Art Lab investment and channel growth.

7.2 Investor Commentary

Vinay Bansal, Founder & CEO of Inflection Point Ventures, remarked: “The home and Living sector in India was often overlooked by consumers in the past, however … we have seen a shift towards more premiumisation and self-expression, where people are ready to pay for higher quality, artisanal and aesthetic products.”

Aditya Agarwal, Founder & CEO of The Artment, said: “At Artment, we invested early in building a strong data analytics infrastructure called Art Lab, which powers our ability to launch the right assortment efficiently and stay close to evolving consumer preferences. This round will help us go deeper into our Art Lab processes enabling data-backed design launches and sharper consumer insights, while strengthening our brand’s mission of bringing art into people’s homes across multiple lifestyle categories.”

7.3 Significance for the Sector

The raise underlines growing investor interest in lifestyle brands anchored in data and design. It signals that value-oriented décor can attract capital amid a funding environment focused on profitability and differentiated models.

8. Growth Strategy & Roadmap

8.1 Short-Term Focus

In the next six months, The Artment will push rapid growth. With the ₹10 crore funding, the company targets reaching ₹100 crore ARR, expand product categories, launch fresh SKUs and deepen its online and omnichannel presence.

8.2 Medium-Term Ambition

Beyond short-term goals, the brand plans to expand its sub-category offerings, strengthen supply-chain nodes in craft hubs, and reach into tier-2/3 towns. It intends to scale operations sustainably while maintaining design integrity and affordability.

8.3 Risk and Mitigation

Scaling design-led décor across India carries risks: maintaining product quality, staying cost-efficient and managing fashion cycles. The Artment tackles these with its Art Lab data infrastructure, supply-chain optimisation and targeted category expansion that avoids dilution of brand essence.

9. Conclusion

With the announcement that The Artment Raises ₹10 Crore, the brand takes a decisive step toward becoming India’s design-led lifestyle décor brand for everyday consumers. The funding round not only supports its immediate ambitions but also reflects a broader shift in Indian consumption, one that values aesthetics, regional flavour, affordability and smart growth. For competing brands and investors alike, The Artment’s journey is a case study in how design-centric, data-driven models can scale in India’s evolving home-and-living sector.

Learning for Startups and Entrepreneurs

• Prioritise consumer insight: The Artment’s Art Lab reveals how data can guide product design and assortments.
• Focus on value with style: Democratic pricing combined with premium design can unlock large underserved markets.
• Build supply-chain strength early: From Moradabad to Jodhpur, the founders set up infrastructure before scaling aggressively.
• Embrace lean growth with brand integrity: While many chase expansion, The Artment balances growth with operational discipline and design focus.

About foundlanes

At foundlanes.com is a dedicated news and startups-stories platform covering the latest trends, insights and stories from Indian and global startup ecosystems. In the context of lifestyle-and-home décor brands, we spotlight companies like The Artment that merge craft, design and scale and in doing so, rewrite the rulebook for Indian consumption markets.