ValueBridge Capital acquires Boon Capital for expansion

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ValueBridge Capital, the venture funding advisory arm of Merisis Group, has acquired Boon Capital, a firm specializing in early-stage investment banking. The deal, though undisclosed in financial terms, aims to strengthen ValueBridge Capital’s position in early-stage fundraising. The acquisition brings Boon Capital’s Founder and Managing Director, Garima Seth, along with her team, into the Merisis Group, ensuring an enhanced focus on startups from pre-Series A to Series A funding.

This strategic move will expand Merisis Group’s reach across key cities while reinforcing its expertise in consumer-focused sectors, particularly in the National Capital Region (NCR). Seth, a seasoned private markets expert, has successfully raised funds for several startups, including RuskMedia, The Healthy Billion, and Gynoveda. Beyond early-stage fundraising, she will utilize her network to strengthen Merisis Wealth’s services, including its Multicap PMS and Opportunities Fund.

Merisis Group, a full-stack financial services firm, operates across investment banking, venture capital, and wealth management. With an extensive track record of advising high-growth startups like Ola, Perfios, and Ixigo, this acquisition cements its leadership in investment banking and venture funding in India.

1. Understanding ValueBridge Capital’s Business Model

1.1 Working Model

ValueBridge Capital specializes in advising startups on their first institutional funding rounds, typically between $3 million and $15 million. It focuses on pre-Series A and Series A funding, ensuring seamless capital acquisition for early-stage companies. The firm’s deep market insights and investor networks help startups secure strategic funding from institutional investors, angel investors, and venture capitalists.

1.2 Revenue Model

The firm generates revenue through advisory fees and success-based commissions. These fees come from facilitating fundraising rounds, mergers and acquisitions (M&A), and structuring financial transactions for startups. Additionally, it collaborates with venture funds like Merisis Venture Partners to co-invest in proprietary early-stage opportunities, further diversifying its revenue streams.

1.3 Funding Background

ValueBridge Capital operates under the Merisis Group umbrella, which has extensive experience in fundraising and advisory services. While the financials of this acquisition remain undisclosed, Merisis Group’s strong financial foundation and successful investment banking division indicate a well-funded strategy behind this expansion.

1.4 Founders and Their Backgrounds

Garima Seth, the founder of Boon Capital, has over 20 years of experience in private markets and venture funding. She has played a key role in raising funds for several notable startups. Sumir Verma, Managing Director of Merisis Group, brings years of investment banking expertise, ensuring the firm’s continued growth in the venture ecosystem.

1.5 Services and Offerings

ValueBridge Capital provides advisory services for pre-Series A and Series A funding, guiding startups through the complexities of securing institutional investments. Beyond early-stage fundraising, the firm supports later-stage funding through Merisis Advisors and wealth management solutions via Merisis Wealth.

2. Why This Acquisition Matters for the Startup Ecosystem

2.1 Expanding Early-Stage Fundraising Expertise

With the acquisition of Boon Capital, ValueBridge Capital enhances its capabilities in early-stage fundraising. This move ensures better access to funding for startups, enabling them to scale operations efficiently.

2.2 Strengthening Consumer-Focused Sectors

Merisis Group has a strong foothold in consumer-focused industries, particularly in NCR. With Garima Seth’s extensive experience and industry network, the firm is set to bolster its expertise in this domain.

2.3 Leveraging Family Office Relationships

Beyond traditional venture funding, Garima Seth will utilize her connections with family offices to enhance Merisis Wealth’s portfolio, including Merisis Multicap PMS and Opportunities Fund (Category 1 AIF).

3. Impact on the Indian Startup Ecosystem

3.1 Supporting High-Growth Startups

With a history of advising companies like Ola, Perfios, and Ixigo, Merisis Group continues its commitment to fueling India’s startup ecosystem. This acquisition strengthens its role in enabling high-growth startups to access institutional funding.

3.2 Bridging the Gap Between Early and Growth-Stage Funding

Startups often struggle with transitioning from early-stage to growth-stage funding. With Boon Capital’s expertise integrated into ValueBridge Capital, startups now have a smoother pathway to scale-up investments.

4. Learning for Startups and Entrepreneurs

4.1 The Importance of Strategic Fundraising

Securing early-stage funding is critical for startup success. Entrepreneurs must align with experienced investment advisors to navigate the complex venture funding landscape.

4.2 Expanding Investor Networks

Startups should build strong relationships with investors, family offices, and venture capitalists to ensure long-term financial stability.

4.3 Scaling Beyond Early-Stage Investments

Transitioning from pre-Series A to later funding rounds requires a well-structured financial strategy. Entrepreneurs must work with advisors who understand the challenges of scaling businesses.

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