Wellbeing Nutrition appoints Varun Kandhari as chief marketing officer

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Wellbeing Nutrition appoints Varun Kandhari as its new Chief Marketing and Growth Officer, and no, this isn’t your routine boardroom headline. It’s a gutsy, calculated swing for the fences — the kind of high-stakes bet only a company chasing something bigger dares to make. With sights set on doubling its revenue to ₹300–350 crore this year, the company is putting the pedal to the metal, and Kandhari is the engine they’re betting on. The announcement pulses with intent: to push boundaries, rewrite norms, and anchor the brand in the minds of millions of wellness-conscious consumers in India and beyond.

Bringing 18+ years of frontline brand warfare under his belt, Kandhari isn’t here for a vanity title. He’s helped pull off a staggering 12x business growth at Mars Wrigley while simultaneously building categories, fine-tuning profitability, and winning at scale. He’s been hands-on in South Asia’s most dynamic markets, carrying the brand vision across boardrooms and consumer touchpoints alike. Awards? Sure. But it’s his pattern of consistent brand transformation that makes this appointment thunderous.

Founded by Avnish Chhabria, with Saurabh Kapoor steering growth, Wellbeing Nutrition has carved out a niche in the cluttered nutraceutical jungle. From oral melts to slow-release capsules, the startup’s science-meets-nature philosophy isn’t just a tagline—it’s a product promise. And it solves real problems: nutrient deficiencies, burnout, ageing skin, and bad gut health.

What sets this moment apart is alignment. Kandhari’s instincts as a builder, his flair for crafting sticky brand stories, and a consumer-first mindset seem cut from the same cloth as Wellbeing Nutrition’s mission—transparent, preventive wellness, wrapped in cutting-edge delivery formats. If the market’s growing, they’re not just riding the wave—they’re planning to own the tide.

This isn’t a personnel update—it’s the prologue to Wellbeing Nutrition’s global playbook.

1. Introduction: A Defining Appointment in Wellness Leadership

Wellbeing Nutrition appoints Varun Kandhari as Chief Marketing and Growth Officer, reinforcing its top brass as it gears up for high-stakes expansion. With category disruption already underway, this move stakes the company’s claim as a top contender in preventive health and functional nutrition. Kandhari’s arrival couldn’t be more electric—it blends timing, talent, and transformative intent.

2. Background: What is Wellbeing Nutrition?

2.1. The Startup Model: Bridging Ancient Wisdom and Modern Science

Launched in 2019, Wellbeing Nutrition didn’t crawl into the supplement space—it leapt in with purpose. It ditches the pharma-heavy vibe and replaces it with sleek, smart wellness rooted in ayurveda, nutrition, and nanoscience. Their products don’t just promise—they perform, all while remaining vegan, non-GMO, and clinically validated.

Forget choking down pills. Think fast-dissolving melts, clean-label capsules, and gut-friendly formats. Designed for absorption, convenience, and credibility.

2.2. Services and Products: Science-Backed Solutions

• Melts™: Oral dissolving strips packed with nutrients
• Slow Capsules™: Dual-release tech that adapts to your body’s rhythm
• Marine Collagen: Clean beauty, joint care, and ageing support
• Gut Health Blends: Probiotic + prebiotic formulas that do more than bloat relief
• Women’s Wellness: Products for PCOS, menopause, hormone health—finally made with women in mind

From immunity issues to burnout recovery, these products target problems people live with daily, not hypothetical needs dreamt up in a boardroom.

2.3. Founders: The Vision Behind the Brand

• Avnish Chhabria: A restless builder chasing more than profits—relentlessly focused on wellness that’s rooted in science, not just buzzwords.
• Saurabh Kapoor: The growth architect who’s scaled with precision, never losing sight of the brand’s deeper intent.

Together, they didn’t just launch a supplement label—they crafted a movement. One that feels like a trusted companion in your wellness journey, not a transaction.

2.4. Revenue Model: D2C First, With Global Aspirations

Their D2C model isn’t an afterthought—it’s the nucleus. Sales happen through:

• Their polished website
• Marketplaces like Amazon, Flipkart, and Nykaa
• Strategic offline retail chains and wellness outlets
• Exports to global hotspots like the UAE, the UK, SEA, and the US

Bundled kits, subscriptions, and high retention rates ensure repeat business that doesn’t just survive—it compounds.

3. Industry Trends and Growth Landscape

3.1. Health and Wellness Boom in India

India’s wellness economy is exploding. The nutraceuticals market is pegged to touch USD 18 billion by 2025, fueled by pandemic-era health awareness. Preventive wellness is no longer a trend—it’s the new baseline.

3.2. Rise of D2C and Personalised Wellness

Millennials and Gen Z are actively seeking transparency and personalisation. Think DNA-based supplements and mood-driven blends. Wellbeing Nutrition’s slick tech interface and targeted solutions speak to this crowd like few others.

3.3. Regulatory Push

FSSAI is becoming stricter, which works in favour of legit players. Brands with traceable ingredients, clinical backing, and clean labels—like Wellbeing—are the ones thriving.

4. About Varun Kandhari: A Leader with Proven Success

4.1. Varun’s Career Trajectory

• Unilever: Built beauty and personal care narratives across South Asia
• Mars Wrigley: 10 years of breakout marketing; led massive business expansion
• Campari Group: Mapped and executed regional strategy; notched up wins in premium beverage space

He’s not just moved up—he’s moved markets.

4.2. Accolades and Reputation

You don’t land in BW’s Top 100 Marketers without some serious wins. Kandhari brings consumer insight, commercial instinct, and a creativity-meets-logic approach that fits like a glove in high-growth environments.

He’s also an adventurer—climbs mountains, treks trails. That hunger? It shows up in his work.

5. Strategic Fit: Why This Appointment Matters

5.1. Growth Objectives

Doubling revenue to ₹300–350 crore isn’t just a line in a deck—it’s the mission. Kandhari will:

• Open up new product categories
• Build a stronger digital spine
• Expand footprint from regional to international

5.2. Brand Evolution

Expect more storytelling, deeper consumer experiences, and smarter influencer strategies. Wellbeing is building a culture, not just a catalogue.

5.3. Global Expansion

UAE, Southeast Asia, and the UK are key targets. With Kandhari’s global experience, the brand won’t just enter markets—it’ll aim to own mindshare.

6. Competitive Landscape

6.1. Direct Competitors

• Kapiva: Ayurvedic but lacking delivery innovation
• Oziva: Solid D2C play but less tech-forward
• Plix: Punchy on fitness but narrow in scope

6.2. Indirect Competitors

• Himalaya: Old guard of wellness
• HealthKart: Aggregator, not innovator
• Others: Fast&Up, Cureveda, Gynoveda—all strong but niche

6.3. What Sets Wellbeing Nutrition Apart

• Smart delivery formats
• Cross-category versatility
• Clinically tested, clean-label commitment

It’s wellness built for the modern consumer—fast, functional, and factual.

7. Founder Commentary

Saurabh Kapoor said it best: “This isn’t just about growth metrics. It’s about building a brand that consumers trust and choose repeatedly. Varun is a builder—we’ve brought him in to break ceilings, not just hit targets.”

8. Kandhari’s Vision

Kandhari’s own words pack a punch: “This isn’t a job—it’s a calling. The blend of science and purpose at Wellbeing Nutrition is powerful. I’m here to help scale that mission, to every corner of India—and beyond.”

Learning for Startups and Entrepreneurs

• Hire game-changers, not placeholders
• Solve real problems—don’t chase trends
• Own your channel—D2C isn’t optional anymore
• Think global, act local—but scale fast
• Stories sell—backed by science, they build brands

About Foundlanes

At foundlanes.com, we don’t just cover success—we dissect what makes it tick. This story of leadership meets momentum is exactly why we spotlight high-growth startups. From wellness tech to D2C playbooks, we’re watching India’s startup rise—one appointment, one milestone, one bold bet at a time.