Mila Beauté secures $2.16M in pre-Series A funding

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Mila Beauté secures $2.16 million in a pre-Series A funding round led by Rukam Capital, valuing the company at $35.3 million. The funds will support expansion, research and development, new product innovation, and increased retail presence. The startup, founded by Saahil Nayar, Sachin Chadha, and Keshav Chadha, focuses on high-quality, skincare-infused cosmetics free from harmful chemicals. With annual revenues of $7.23 million, Mila Beauté aims to double growth in the next 12-18 months. Currently present in 10,000 retail outlets, the brand plans to expand its footprint further. The investment marks a strategic push in India’s booming beauty sector, with consumer demand for homegrown, premium-quality products at an all-time high.

1. Introduction: Mila Beauté Secures Funding

Mila Beauté secures funding in its pre-Series A round, raising $2.16 million from Rukam Capital at a valuation of $35.3 million. The company plans to utilize the fresh capital to strengthen its operations, scale manufacturing, and expand product lines. The homegrown cosmetics brand has already built a loyal consumer base by offering skincare-infused makeup products that are free from harmful chemicals.

2. Founders and Their Vision

2.1 Saahil Nayar, Sachin Chadha, and Keshav Chadha co-founded Mila Beauté with a mission to create high-quality, Indian beauty products.

2.2 Their expertise in consumer behavior and market insights has enabled the brand to grow rapidly in India’s competitive beauty industry.

2.3 They emphasize research-driven formulations that cater to evolving beauty needs while ensuring affordability and accessibility.

3. Mila Beauté’ Business Model and Revenue Growth

3.1 Mila Beauté generates revenue through direct-to-consumer sales, retail partnerships, and online marketplaces.

3.2 The brand currently records annual revenues of $7.23 million and aims to achieve 2x growth within 12-18 months.

3.3 By expanding its retail presence and strengthening its e-commerce footprint, the startup seeks to capture a larger share of India’s cosmetics market.

4. Product Offerings and Market Positioning

4.1 The startup provides a range of beauty products, including lipsticks, foundations, eyeliners, and skincare-infused cosmetics.

4.2 The products are designed to meet the diverse needs of Indian consumers, ensuring safety and high-quality formulations.

4.3 Mila Beauté differentiates itself by prioritizing ingredient transparency and innovation, setting it apart from international competitors.

5. Expansion Plans and Retail Growth

5.1 Mila Beauté currently has a presence in 10,000 retail counters and aims to double this number by the end of the year.

5.2 The startup plans to expand across Tier 1 and Tier 2 cities to reach a wider audience.

5.3 By investing in its own manufacturing facilities, the brand aims to enhance production efficiency and maintain quality control.

6. Rukam Capital’s Investment Perspective

6.1 Archana Jahagirdar, Founder and Managing Partner at Rukam Capital, highlights the strategic value of investing in Mila Beauté.

6.2 She emphasizes the growing demand for high-quality, homegrown cosmetics in India.

6.3 The investment aligns with Rukam Capital’s focus on supporting innovative, consumer-driven businesses.

7. Industry Trends and Market Growth

7.1 India’s beauty and personal care market is projected to grow at a CAGR of 8-10% over the next five years.

7.2 Consumer preferences are shifting towards clean beauty, sustainability, and ingredient transparency.

7.3 Mila Beauté is well-positioned to capitalize on these trends through its commitment to skincare-infused cosmetics.

8. Learning for Startups and Entrepreneurs

8.1 Building a brand rooted in consumer insights can lead to long-term success.

8.2 Investing in quality, transparency, and R&D enhances product differentiation.

8.3 Strategic funding helps scale operations while maintaining brand integrity.

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